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Truth and lies in advertising

I can't help but notice with some of the banner ads around here, mostly for these fly-by-night MMOs that Asia seems to pump out at an amazing rate, there are some pretty questionable boasts flying around.



"Scions of Fate", (which I can tell is obviously appealing to children who don't know better), nevertheless advertises itself as a game with "7 million registered players worldwide". Anyone else find that number a little hard to swallow? I do, especially for a game I've never heard of, or know of anyone who has, let alone anyone who has played it. It also claims to be the "Grand Award Winner for Best Game". Meaning what exactly? Awarded by whom? It's ridiculous, the kind of half-truths I might dream up to ensnare a 6-year old, but there it is.



"Tales of Pirates Online" describes itself as the "Most Anticipated MMORPG in 2007". I certainly don't remember reading about their booth at CES. That they expect us to believe this crap is insulting, but here we are putting up with it. Can we really not hold our advertising to any higher standard than blatant lies?

Comments

  • Kriminal99Kriminal99 Member Posts: 377

    It seems unlikely to me as well, compared to WoW which everyone has heard of and has about the same subscriber base.  On the other hand, think of how many people there are in China.  If not a single person in US heard about it they could probably still easily reach that number.

     

    But then again maybe its because the chinese government mandates that all players must play a second rate chinese game to help their economy.

    ---------------------------------------------------------------------------------------------------------------------------------------PROBABILITY(YOUR STATEMENTS BEING MOTIVATED BY FEAR(I>U)) > .5

  • kay226kay226 Member Posts: 17

    Some self proclaimed exagerations in game ads dont bother me at all. Thats what ads are for. I doubt anyone would take those ads too seriously. Media coverage is a different story though. What bothers me is the hype and excessive media coverage bestowed on some games that dont even deserve it, Guild Wars being the most obvious example that comes to mind. Also bothers me the fact some great games are simply ignored by the media and remain unknown to most players, like Saga of Ryzom among others. Thats why i consider mmorpg.com a very useful site.

  • severiusseverius Member UncommonPosts: 1,516
    Originally posted by Chthonios

    I can't help but notice with some of the banner ads around here, mostly for these fly-by-night MMOs that Asia seems to pump out at an amazing rate, there are some pretty questionable boasts flying around.



    "Scions of Fate", (which I can tell is obviously appealing to children who don't know better), nevertheless advertises itself as a game with "7 million registered players worldwide". Anyone else find that number a little hard to swallow? I do, especially for a game I've never heard of, or know of anyone who has, let alone anyone who has played it. It also claims to be the "Grand Award Winner for Best Game". Meaning what exactly? Awarded by whom? It's ridiculous, the kind of half-truths I might dream up to ensnare a 6-year old, but there it is.



    "Tales of Pirates Online" describes itself as the "Most Anticipated MMORPG in 2007". I certainly don't remember reading about their booth at CES. That they expect us to believe this crap is insulting, but here we are putting up with it. Can we really not hold our advertising to any higher standard than blatant lies?
    The numbers in many ad's are of course the product of marketing spiel.  With that said however, North America, Europe etc are in the minority when it comes to numbers of gamers.  Asia downright kicks our asses in just the sheer number of players that they have.  Hell, the populations of the US and Europe I dont think total up to 2/3's of what china alone has.  Hell, lineage2 alone has been played at one point or another by over 14 million people.  When people talk about 8.5 million or so people that play wow, over 6 million of those players are in asia.  7 million people playing a f2p game in asia is most likely the norm.



    Also understand, that rags like pcgamer and games for windows etc are all pushed by advertising revenue.  Games that get the most coverage and most favorable coverage are one's that also push out the big ads bought up by their publishers. 



    More and more we are living in a global world (I know it sounds silly) but we can not think of ourselves as the center of the world, that is a totally myopic viewpoint that does more harm than good.
  • VolkmarVolkmar Member UncommonPosts: 2,501

    Come on guys. REGISTERED just mean a dude went to their site and created an account.

    Consider it is FREE, it is so hard to believe?

    it doesn't mean 7 mils are playing the game, just that 7 mils checked it out.

    "If you give a man a fish, you feed him for a day, if you teach him how to fish, you feed him for a lifetime"



  • vingvegavingvega Member Posts: 577
    These guys have to pay for there site somehow, why not cut them some slack.  Would you rather have to pay for access to MMORPG.com?  Where do you think the money is coming from too host this site?  Yeah Yeah, we know which games suck and which don't.  But too me this is the best MMO site around.  It's well put together.  So what they have a couple of crap ads on it.
  • EichenkatzeEichenkatze Member Posts: 340
    Advertisement lies. Plain and simple.

    If you watch Television for ten minutes... i can guarantee you that almost all, if not every one of those commercials you see... has a lie in them. Its propaganda. They will lie to you through their teeth. They'd even sell you their mother if it meant getting a subscription. Advertisement is ruthless and deceitful. Plain and simple.

    image
    Everquest - 2000 - '02
    Anarchy Online - '01-'02
    Earth and Beyond - '02-'04
    Star Wars Galaxies - '03-'06('07)
    World of Warcraft - '04-'07
    Age of Conan - '08 - shelved.
    -Waiting on-
    Star Trek Online
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