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Why would SOE buy a game that is direct competition for themselves?

lets see a fantasy, class based, group based with raiding and gear as the main endgame goal .... that sounds a lot like EQ2. it boggles my mind what SoE is up to. You would think that they would not want to compete with themselves and split thier already small player bases.

do you think we are missing something that a huge change to the game to make it "different" is incoming? I guess i just dont get it, they couldnt have done this just out of the goodness of thier hearts.

Comments

  • DeathstinyDeathstiny Member Posts: 386
    ahhh finally a man with some intelligence. Only you didn't quite think it through to the end. Yes, why oh why would any company buy out their biggest competitior? Oh wait! Maybe if they killed Vanguard in let's say the next 6 months that would increase EQ2's subscription number and secure its future for years to come .... I'm going for October 1st in the next pool (I guessed september 12 for the SOE buyout so hopefully I have better luck this time).
  • DrokarDrokar Member Posts: 91
    As far as i know, and what i read, there was no mention by Smed of SOE 'buying' anything. He specifically stated that they 'aquired the assets' of Sigil Games. As the publisher I am sure Sony and Sigil's agreement was that Sony had the rights to Sigil if certain requirements, ie, subscriptions / revenue, etc were not met.

    These terms were not met and Sony as the publisher had to invest a lot of money to get Vanguard on shelves and invest in servers, etc.
  • KorususKorusus Member UncommonPosts: 831
    The second Vanguard was put on the Station Pass it was no longer in competetion with EQ2.  SOE had the chance to acquire the entire game along with all the profits as well as many skilled developers for pennies on the dollar of the development costs...and now they have complete freedom to turn the game around and maybe make it more profitable.



    It's a Win-Win-Win for Sony.  Even if Vanguard gets shut down in 6 months, SOE probably makes out like a bandit.



    And as an above poster said...we have no idea what Sigil signed to get SOE to copublish.  SOE may not have payed a cent to buy Sigil beyond the initial development funding back before January.

    ----------
    Life sucks, buy a helmet.

  • sephersepher Member Posts: 3,561
    Vanguard is already on Station Access. MMOs are services moreso than they are limited run products.



    As such, look at it this way: Why would Cox Cable offer Showtime alongside HBO, or even package them together?



    It won't be uncommon for long for big publisher subscription models to outgrow offering only a single MMO. MMOs are suitable as "channels" of sorts for publishers like SOE, EA and NCSoft who're gaining quite a few MMOs under their umbrella, many of which that don't justify a full subscription cost all on their own; akin to how you wouldn't pay your cable provider for just Lifetime.
  • ShanniaShannia Member Posts: 2,096

    Easy.  Even if they lose 25,000 clients to Vanguard, they are no longer losing those clients.  They are still paying SoE money.  Plus, they picked up 90k subscribers and sold 200k boxes.  That is a lot of potential they have to work with.   They picked up $1,350,000 a month in subscription fees.   Alsp, you gotta think about the station pass.   EQ, EQ2, Vanguard, MxO, and others for $30 a month.  Regardless if a person owns two or more SoE games, a person only has so much time to devote each week to gaming.  Not to mention that Sony will be publishing P.E's Gods & Heroes:Rome Rising.  If P.E. tanks with G&H, SoE will be right there to pick up pieces to add that game to their Station Pass.

    There is an old saying that nickels, dimes, and quarters add up faster than dollars.  If SoE keeps picking up the pieces they could end up with 20-30 MMOGs all with 50k-100k subscribers and they won't need one monster MMOG like WoW because they'll have the revenue of one from all the small ones and they'll be smelling like roses because it wasn't their $30 million that it took to get it. 

    Fear not fanbois, we are not trolls, let's take off your tin foil hat and learn what VAPORWARE is:

    http://en.wikipedia.org/wiki/Vaporware

    "Vaporware is a term used to describe a software or hardware product that is announced by a developer well in advance of release, but which then fails to emerge after having well exceeded the period of development time that was initially claimed or would normally be expected for the development cycle of a similar product."

  • jor8888jor8888 Member Posts: 378
    its more like Sigil owe SOE big time $$$ so now SOE gets to take over for free since Sigil cant pay back the $$$.
  • AlienovrlordAlienovrlord Member Posts: 1,525
    Originally posted by Shannia


    There is an old saying that nickels, dimes, and quarters add up faster than dollars.  If P.E. keeps picking up the pieces they could end up with 20-30 MMOGs all with 50k-100k subscribers and they won't need one monster MMOG like WoW because they'll have the revenue of one from all the small ones and they'll be smelling like roses because it wasn't their $30 million that it took to get it. 

    This sounds like a similar tactic that NCSoft is trying to use, but instead of buying out existing games they want to offer a variety that will attract players who are effected by the enivitable 'churn' (the phenomenom of players moving onto a different game every 8-12 months)

    http://www.escapistmagazine.com/issue/42/7

    "We felt we'd put a portfolio of products together, which we've been doing," Robert Garriott (brother of Richard) says, getting into the secret of turning churn lead into subscriber gold. "If we incentivize and then somehow change the probability slightly, that instead of someone stopping playing Lineage and then going to EverQuest, the probability is slightly different that they might go to City of Heroes.   And how can I change that probability? I can make it easy for people to play within my portfolio,"

     "Which is why I think that a multi-product, multi-genre portfolio of products that support each other is going to be valuable in the future."  

    SOE may be playing the same game but using different tactics, buying up a variety of different games so the chances of people leaving one of their games only to end up in another of their games is higher.

  • monothmonoth Member Posts: 551
    If I remember right Smedly stated in his comments that Vanguard would not be a carebare came like SWG or EQ2.... 
  • alyndalealyndale Member UncommonPosts: 936
    I had previously posted some time ago that one possibility would be that SOE would buy out Sigil, take full control of Vanguard and basically do nothing.  Leaving Vanguard to "rot" on the vine, as it were.



    Well, after some of today's little news flashes, it seems very likely now that SOE will soon put Vanguard out of it's misery.  However, there is no guarantee that all, most, or even any of the player base of Vanguard would go over to EverQuest 2.

    All I want is the truth
    Just gimme some truth
    John Lennon

  • MoonchyldMoonchyld Member Posts: 15

    I feel it's a little silly for us to assume anything about the deal.  I imagine we will never know what the deal was.   SoE isn't known to disclose anything.  I imagine Sigil was bought out vs failing some clause which looses the company.  I imagine if Sigil had the money to pay for rent and salaries for the first year after release, then they would still be trucking along.  Shortsightedness? Underfunded?  Bad business?  Who knows... it just didn't work out for them.  SoE kinda picked up the pieces and they don't shut games down.  Not yet at least.

    Now I've played EQ, EQ2 and Vanguard.  Sure they are kind of all DIKUs but I hardly find them similiar past the genre.  EQ and EQ2 are definately different games and Vanguard is different than EQ2.  I think Vanguard has more of an EQ feel to it so if graphics were the same, I imagine those 2 games would compete.  I don't think EQ2 and Vanguard compete though. 

    I'm not sure if they will compete either.  I feel SoE is pretty good at business and product differentation.  They will probably mold VG around a more hardcore model.  Maybe not 'I don't have a job but play 16 hours a day' looser hardcore but there's enough people out there looking for a more challenging game and can only put in a few hours at a time.  I do this with VG already.  Maybe that's why I haven't run out of things to do.

  • squeaky1squeaky1 Member Posts: 172
    Originally posted by Drokar

    As far as i know, and what i read, there was no mention by Smed of SOE 'buying' anything. He specifically stated that they 'aquired the assets' of Sigil Games. As the publisher I am sure Sony and Sigil's agreement was that Sony had the rights to Sigil if certain requirements, ie, subscriptions / revenue, etc were not met. These terms were not met and Sony as the publisher had to invest a lot of money to get Vanguard on shelves and invest in servers, etc.
    "Acquired the assets" is corporatespeak for purchasing the company.

    - How can you talk if you haven't got a brain?

    - I don't know, but some people without brains do an awful lot of talking, don't they?

  • OpticaleyeOpticaleye Member Posts: 498
    In the past ive seen conversations about SOE buying out games and companies that produce games.The whole idea here is that by owning the game they eliminate competition.



    This is called business.



    So now they own VG and have made it an SOE property.Now they customers that prefer VG and customers that prefer EQ2.Perhaps they will some that play both games.



    VG is no longer in "competition" with ANY SOE product as it IS a SOE product.



    Seems pretty simple to me.

    What is your physical limit?

  • lomillerlomiller Member Posts: 1,810
    I suspect SOE will slot EQ2 as their middle of the road/mainstream game, as that’s pretty much where it is already. If and when Vanguard gets back on track they will likely target it at a more hardcore audience, basically the same people it was originally billed as appealing to. I doubt it will make the more casual crowd happy but there is a market niche for a such a game. 
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