Howdy, Stranger!

It looks like you're new here. If you want to get involved, click one of these buttons!

What are EA playing at?

A little thing I noticed from playing a certain game.

I might get banned from posting this but I could not believe it when I saw it.

What next nintento putting trademarks on 2D platforms, or Valve trade marking a shotgun seen from a 1st person perspective?

image

«1

Comments

  • AmazingAveryAmazingAvery Age of Conan AdvocateMember UncommonPosts: 7,188

     

    Doesnt suprise me to be honest. 

    http://www.mmorpg.com/discussion2.cfm/post/1617847



  • ImixZinzImixZinz Member CommonPosts: 553

    Cutting out the competition before it starts bwwahahaha, GG Mythic. I wonder how deep the trademark is... is it just the term or perhaps the mechanics? But i agree its petty of them, seeing as DAOC and WAR have taken ideas from other games before them just like anyone, but not allowing other games to do the same to them.

     

     

    *Edit*

     

    Like Fury i guess, people will just call it something else.

  • SorninSornin Member Posts: 1,133

    They trademarked the names, not the implementations, per se. This is done in every industry. If you would have read more, you'd see that Fury is still using the exact same implementation, just not calling it Realm vs. Realm.

    This is the same thing as McDonald's having McNuggets as a trademark - no one is stopping someone from making chicken nuggets, you just cannot call them McNuggets. No one is stopping another game from having an RvR-like system, they just cannot call it RvR.

    You need to protect your intellectual property for marketing and reputation purposes. If another company starts throwing your labels around, they steal your marketing and can sully your reputation if the implementation is poor. Brand identity is important.

    But, whatever, people hate on large corporations for any reason these days, so I guess you guys can continue to bash without a clue, even though some research would bring up thousands of instances like this. But hey, it is EA, so only they take a rap for it.

    image

  • checkthis500checkthis500 Member Posts: 1,236

     

    Originally posted by Sornin


    They trademarked the names, not the implementations, per se. This is done in every industry. If you would have read more, you'd see that Fury is still using the exact same implementation, just not calling it Realm vs. Realm.
    This is the same thing as McDonald's having McNuggets as a trademark - no one is stopping someone from making chicken nuggets, you just cannot call them McNuggets. No one is stopping another game from having an RvR-like system, they just cannot call it RvR.
    You need to protect your intellectual property for marketing and reputation purposes. If another company starts throwing your labels around, they steal your marketing and can sully your reputation if the implementation is poor. Brand identity is important.
    But, whatever, people hate on large corporations for any reason these days, so I guess you guys can continue to bash without a clue, even though some research would bring up thousands of instances like this. But hey, it is EA, so only they take a rap for it.

    No they're not. 

     

    Their implementation is server vs. server vs. server which is far different than "faction vs. faction" which is essentially what RvR is.

    The reason Mythic trademarked it was because it was a specific way to do Faction vs. Faction style PvP. 

    (But you're right, you can still have the same mechanic. RF Online's faction fighting is very similar to Mythic's RvR)

    On everything else you're dead on.  It's common IP practice.  There's nothing strange about this, and it's definitely not an "EA style" move.  It's simple corporate policy. 

    ---------------------------------------------
    I live to fight, and fight to live.

  • SorninSornin Member Posts: 1,133

    Originally posted by checkthis500


     
    Originally posted by Sornin


    They trademarked the names, not the implementations, per se. This is done in every industry. If you would have read more, you'd see that Fury is still using the exact same implementation, just not calling it Realm vs. Realm.
    This is the same thing as McDonald's having McNuggets as a trademark - no one is stopping someone from making chicken nuggets, you just cannot call them McNuggets. No one is stopping another game from having an RvR-like system, they just cannot call it RvR.
    You need to protect your intellectual property for marketing and reputation purposes. If another company starts throwing your labels around, they steal your marketing and can sully your reputation if the implementation is poor. Brand identity is important.
    But, whatever, people hate on large corporations for any reason these days, so I guess you guys can continue to bash without a clue, even though some research would bring up thousands of instances like this. But hey, it is EA, so only they take a rap for it.
    No they're not. 

     

    Their implementation is server vs. server vs. server which is far different than "faction vs. faction" which is essentially what RvR is.

    The reason Mythic trademarked it was because it was a specific way to do Faction vs. Faction style PvP. 

    (But you're right, you can still have the same mechanic. RF Online's faction fighting is very similar to Mythic's RvR)

    I meant "the exact same implementation they were using before they were forced to change from calling it RvR."

    image

  • checkthis500checkthis500 Member Posts: 1,236

    Originally posted by Sornin


     
    Originally posted by checkthis500


     
    Originally posted by Sornin


    They trademarked the names, not the implementations, per se. This is done in every industry. If you would have read more, you'd see that Fury is still using the exact same implementation, just not calling it Realm vs. Realm.
    This is the same thing as McDonald's having McNuggets as a trademark - no one is stopping someone from making chicken nuggets, you just cannot call them McNuggets. No one is stopping another game from having an RvR-like system, they just cannot call it RvR.
    You need to protect your intellectual property for marketing and reputation purposes. If another company starts throwing your labels around, they steal your marketing and can sully your reputation if the implementation is poor. Brand identity is important.
    But, whatever, people hate on large corporations for any reason these days, so I guess you guys can continue to bash without a clue, even though some research would bring up thousands of instances like this. But hey, it is EA, so only they take a rap for it.
    No they're not. 

     

    Their implementation is server vs. server vs. server which is far different than "faction vs. faction" which is essentially what RvR is.

    The reason Mythic trademarked it was because it was a specific way to do Faction vs. Faction style PvP. 

    (But you're right, you can still have the same mechanic. RF Online's faction fighting is very similar to Mythic's RvR)

     

    I meant "the exact same implementation they were using before they were forced to change from calling it RvR."

    oh.  haha.  I guess that sentence could have been taken both ways.  Yeah they don't have to change anything.  It's just the name. blah blah.  my bad.

    I completely agree with you in that case. :p

    ---------------------------------------------
    I live to fight, and fight to live.

  • SorninSornin Member Posts: 1,133

    Originally posted by checkthis500


     
    Originally posted by Sornin


     
    Originally posted by checkthis500


     
    Originally posted by Sornin


    They trademarked the names, not the implementations, per se. This is done in every industry. If you would have read more, you'd see that Fury is still using the exact same implementation, just not calling it Realm vs. Realm.
    This is the same thing as McDonald's having McNuggets as a trademark - no one is stopping someone from making chicken nuggets, you just cannot call them McNuggets. No one is stopping another game from having an RvR-like system, they just cannot call it RvR.
    You need to protect your intellectual property for marketing and reputation purposes. If another company starts throwing your labels around, they steal your marketing and can sully your reputation if the implementation is poor. Brand identity is important.
    But, whatever, people hate on large corporations for any reason these days, so I guess you guys can continue to bash without a clue, even though some research would bring up thousands of instances like this. But hey, it is EA, so only they take a rap for it.
    No they're not. 

     

    Their implementation is server vs. server vs. server which is far different than "faction vs. faction" which is essentially what RvR is.

    The reason Mythic trademarked it was because it was a specific way to do Faction vs. Faction style PvP. 

    (But you're right, you can still have the same mechanic. RF Online's faction fighting is very similar to Mythic's RvR)

     

    I meant "the exact same implementation they were using before they were forced to change from calling it RvR."

    oh.  haha.  I guess that sentence could have been taken both ways.  Yeah they don't have to change anything.  It's just the name. blah blah.  my bad.

     

    I completely agree with you in that case. :p

    Yeah, I was unclear, my mistake. I should also have stated that their implementation is not RvR in Mythic's sense, they just applied the name to something different they were doing, to avoid any other confusion.

    But, like you mentioned, even if the implementations were similar, so long as the names are different, there should be few problems. EA is more concerned with identity, and does not want their brands confused with others.

    Bottom line, companies do need to protect themselves. Public quests are new and quite unique, and if they did not trademark it, any other game could go around calling something a Public Quest, which is not conducive to marketing your game with that as a key feature. RvR was also a term coined by Mythic in DAoC, so it makes sense they would want to protect that, as that is the main feature in both their MMORPGs. Right now, you think of these terms, you think EA Mythic - that is the goal. If I said, "PVP!" people would think of ten different games or more.

    That is the goal of trademarking key terms - to make sure people associate such things only with your products.

    image

  • checkthis500checkthis500 Member Posts: 1,236

    Originally posted by Sornin


     
     
    Yeah, I was unclear, my mistake. I should also have stated that their implementation is not RvR in Mythic's sense, they just applied the name to something different they were doing, to avoid any other confusion.
    But, like you mentioned, even if the implementations were similar, so long as the names are different, there should be few problems. EA is more concerned with identity, and does not want their brands confused with others.
    Bottom line, companies do need to protect themselves. Public quests are new and quite unique, and if they did not trademark it, any other game could go around calling something a Public Quest, which is not conducive to marketing your game with that as a key feature. RvR was also a term coined by Mythic in DAoC, so it makes sense they would want to protect that, as that is the main feature in both their MMORPGs. Right now, you think of these terms, you think EA Mythic - that is the goal. If I said, "PVP!" people would think of ten different games or more.
    That is the goal of trademarking key terms - to make sure people associate such things only with your products.
    If you look at the info with Guild Wars 2, they have a system very similar to Public Quests in the works where you just have to be in the area to take part.

    I think PQs are the next wave of questing in MMOs. 

    I like trademarks because they relieve some of the confusion with things in several different games.  Like Raiding.  I wish Blizzard or SOE would have trademarked that damn name.

    You say "city-raid" or anything with the word "raid" in it, and people automatically refer to WoW.

    ---------------------------------------------
    I live to fight, and fight to live.

  • XennithXennith Member Posts: 1,244

    1. EA buy company with original ideas.

    2. EA trademark descriptors for said ideas.

    3. people whine.

    4. i tell people to STFU.

     

    STFU. this is how business is done.

  • BryanBoitonoBryanBoitono Member Posts: 199

    I don't really mind. Business is business, I kinda have gotten used to trade marks, go look around, there are a ton of bogus ones out there. For gods sake, Paris Hilton actually coined the phrase "Thats Hot". Disney coined "The happiest place on earth".

    I find it kinda funny, I find it kinda sad, The dreams in which I'm dieing are the best I've ever had.

  • sirespersiresper Member Posts: 317

    Seeing as how the most successful mmorpg in history is built on stole/borrowed ip, it seems a natural reaction for them to trademark whatever IP they have, be it lore or game design terminology. And from a business standpoint a good move to retain control over terminology that has, over time, become prolific and popular since its original creation by mythic. If RvR was around before mythic... than I might cry foul. But since they invented the phrase, I think they are entitled to protect it. Let us not forget it is not the word 'realm' that is trademarked, but the phrase, and that is key. "I'm",  "lovin" and "it" are three very prolific words used twice the world over. But put them together, make the phrase "i'm lovin it", and you've got mcdonalds IP, which they have the right to trademark. And thats ignoring the fact that McDonalds weren't even the first ones to actually use it (they just grabbed it).

    In the long list of rotten things businesses do to make money, this one shouldn't even be on the radar. This genre has viral advertisers, risque content being put in games to create hype and interest, insults from devs to other devs...and people think trademarking phrases they actually invented is the ultimate 'wrong'. What a strange world we live in.

  • CoirCoir Member Posts: 97

    Originally posted by checkthis500


     
    If you look at the info with Guild Wars 2, they have a system very similar to Public Quests in the works where you just have to be in the area to take part.
     
    I think PQs are the next wave of questing in MMOs. 
    I like trademarks because they relieve some of the confusion with things in several different games.  Like Raiding.  I wish Blizzard or SOE would have trademarked that damn name.
    You say "city-raid" or anything with the word "raid" in it, and people automatically refer to WoW.

    When I hear raid I think of a large group of people. I've been on city raids in SB, Epic Keep raids and pve raids in DAoC, plane raids in EQ.  Even a port raid in another game. I'd say people new to MMO's may take the "oh it's a WoW thing." but those who have been about long before Blizzard even considered borrowing IP understand raids have been about for a long time and is a generic term. Much like cola is, as long as it's not adding life of course.

     

    RvR however is Realm versus Realm and Mythic have had that trademarked for a long time. It's all about branding and catch phrases. Mythic even had MS back down over their websites and game title called Mythica receiving the rights to all those names and domains. Mythica was too close to Mythic and people could've drawn a incorrect conclusion Mythica was a game by Mythic.

     

    Just do it means far more now then it did in the 70's.

     

    Personally I believe that when Mythic was a small operator they were working to protect what they brought that was unique at the time. And now no other game will ever have realm vs realm which is so much beytter then the humble lonely gankfest that is PvP...right...???

  • ArchinArchin Member Posts: 103

    If I was in charge of EA, id of done EXACTLY THE SAME, so nobody comes and steals MY stuff. its called Copyright, tbh you EA haters are a F****** joke. so what they brought out a few in the old days, its  dog eat dog out there, as you get older ull understand, OP.

  • SpiritofGameSpiritofGame Member UncommonPosts: 1,332

    Originally posted by Xennith


    STFU. this is how business is done.

    I probably would have chosen a different way of phrasing it, but, yeah, pretty much that is how business is done.

    ~ Ancient Membership ~

  • talideriantaliderian Member UncommonPosts: 75

    I think trademarking such a generic term is idiotic. But, we can fight it. Just use Realm vs Realm when you talk about pvp in non EA/Mythic games. Even if it doesn't apply. Public Quest too. They can only fight other companies, they can't stop us. If we do it enough, the terms become generalised and bye-bye trademark.

  • evil13evil13 Member CommonPosts: 359

     Doesn't mean that no one can do rvr, just means they can't call it rvr, or public quests ro whatever. Can still use the exact same mechanics just with a different name.

  • EmpyreEmpyre Member Posts: 46

    I just think that it's sad how many people want to bash WAR before it starts... all the WOW faithful out there need to stick to their forum... It's quite sad, WAR is different than WOW and i wish people could get over it because quite honestly it's sad that you have to come over here and post stuff about how it's one big rip off and then start talking about how copyrighting is being abused by Mythic so that in some way they can take over the MMO world or something... we all have choices' if you love WOW (which i don't see how you could) then don't play WAR you have no experience with it and thus you cannot make any intelligent remarks about the game play until you've played it... i've played WOW thus by my direct experience with it i can tell you my observations... please please just stop praying to Blizzard before you come and post... believe me it gets old when your excited about a game and you have to look through people's comments that don't like the game (and have no reason to claim they don't like it) and they are all over this forum...

     

     

    sorry i'm quite pissed...

     

     

  • xprimezxprimez Member Posts: 44

    Originally posted by SpiritofGame


     
    Originally posted by Xennith


    STFU. this is how business is done.

     

    I probably would have chosen a different way of phrasing it, but, yeah, pretty much that is how business is done.

      Spot on

     

    @ AngryAvery

    To Bad Funcom cant Trademark " We Got Da Boobies in our game"!

    youtube.com/watch

    youtube.com/watch

    Im starting to think their are not talking about the female naughtybits but thier player base, when they say we got da boobies in game.

    AOC=Secondlife2.0 with PVP inside. Get yur sexy back.

     

  • AmazingAveryAmazingAvery Age of Conan AdvocateMember UncommonPosts: 7,188
    Originally posted by xprimez


     
    Originally posted by SpiritofGame


     
    Originally posted by Xennith


    STFU. this is how business is done.

     

    I probably would have chosen a different way of phrasing it, but, yeah, pretty much that is how business is done.

      Spot on

     

     

    @ AngryAvery

    To Bad Funcom cant Trademark " We Got Da Boobies in our game"!

    youtube.com/watch

    youtube.com/watch

    Im starting to think their are not talking about the female naughtybits but thier player base, when they say we got da boobies in game.

    AOC=Secondlife2.0 with PVP inside. Get yur sexy back.

     



    Feel the love!! I wasn't knocking either game... fact. What I was knocking was wrote in the other thread (EA Mythic and limitation of generic applied terminology usage and TM's in general) Didn't call war anything before you guys get all ansy with cheap comments... 



  • matraquematraque Member Posts: 1,431

    Brillant idea by EA if you ask me.

    eqnext.wikia.com

  • Baker0211Baker0211 Member UncommonPosts: 3

    Well, people will trademark anything, like the Paris Hilton thing. If you read the McDonalds bags, the whole im lovin it and every language has been trademarked by em. 

    image
  • xprimezxprimez Member Posts: 44

    Originally posted by AmazingAvery

    Originally posted by xprimez


     
    Originally posted by SpiritofGame


     
    Originally posted by Xennith


    STFU. this is how business is done.

     

    I probably would have chosen a different way of phrasing it, but, yeah, pretty much that is how business is done.

      Spot on

     

     

    @ AngryAvery

    To Bad Funcom cant Trademark " We Got Da Boobies in our game"!

    youtube.com/watch

    youtube.com/watch

    Im starting to think their are not talking about the female naughtybits but thier player base, when they say we got da boobies in game.

    AOC=Secondlife2.0 with PVP inside. Get yur sexy back.

     



    Feel the love!! I wasn't knocking either game... fact. What I was knocking was wrote in the other thread (EA Mythic and limitation of generic applied terminology usage and TM's in general) Didn't call war anything before you guys get all ansy with cheap comments... 

     

     

    cheers mate you got me. I just wanted to post a link of those chicks at the 2min mark of the first vid

  • GruntiesGrunties Member Posts: 859
    Originally posted by xprimez


     
    Originally posted by AmazingAvery

    Originally posted by xprimez


     
    Originally posted by SpiritofGame


     
    Originally posted by Xennith


    STFU. this is how business is done.

     

    I probably would have chosen a different way of phrasing it, but, yeah, pretty much that is how business is done.

      Spot on

     

     

    @ AngryAvery

    To Bad Funcom cant Trademark " We Got Da Boobies in our game"!

    youtube.com/watch

    youtube.com/watch

    Im starting to think their are not talking about the female naughtybits but thier player base, when they say we got da boobies in game.

    AOC=Secondlife2.0 with PVP inside. Get yur sexy back.

     



    Feel the love!! I wasn't knocking either game... fact. What I was knocking was wrote in the other thread (EA Mythic and limitation of generic applied terminology usage and TM's in general) Didn't call war anything before you guys get all ansy with cheap comments... 

     

     

     

    cheers mate you got me. I just wanted to post a link of those chicks at the 2min mark of the first vid



    Damn... the bottom half aint so bad but their *heads*... I know its probably against the lore but can't they implement paper bags into hyboria?

    Waiting for: A skill-based MMO with Freedom and Consequence.
    Woe to thee, the pierce-ed.

  • DevourDevour Member Posts: 902
    Originally posted by Archin


    If I was in charge of EA, id of done EXACTLY THE SAME, so nobody comes and steals MY stuff. its called Copyright, tbh you EA haters are a F****** joke. so what they brought out a few in the old days, its  dog eat dog out there, as you get older ull understand, OP.



    You, sir, have no idea how much EA blows.

    image

  • XiaraXiara Member Posts: 21

    I see no problems with them trademarking that stuff. I would if I created the game.

    ~Xiara D'Aarmon

Sign In or Register to comment.