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WoW churn rate at about 40%
longabow
Member Posts: 25
From the recent press release we can see that the Burning Crusade sold approximately 3.5 million in the first month. Let's expand that to 4 million over the year. The other number is the total number of paying accounts at 2.5 million. Thus the churn rate is about (4-2.5)/4 around 40%,
This means about 40% of people who have bought the Burning Crusade do not subscribe to the game anymore.
I'm not saying that this is a big number or anything, just an observation.
Comments
The 3.5 million figure you quote is a world-wide figure of TBC sales (mostly US and Europe) for the first month of it's release, yet the 2.5 million total accounts you quote is for the US only.
You've forgot about 2 million European players which brings the total active Western accounts to 4.5 million, which was the last estimate we had from Blizzard. That almost makes it sound like that noone has quit, which is of course silly. The fact that the game has been selling so well indicates that there is a turnover, or 'churn' if you will, of players, but it's anyone's guess as to what it is.
Still waiting for your Holy Grail MMORPG? Interesting...
Someone else already broke this down. WoW sell boxes in NA and EU they sell keys in Asia which holds 5.5 million of the active accounts. Now that leaves 4.5 million active players in the US and EU. Now the last number of boxes sold in the US and EU was right 20 million mark. So if those numbers are right only 4.5 million are still playing the game and 15.5 million people have moved. The "churn" rate is much larger than 40% and more along the lines of maybe 75%.
f'ing amazing a video game turning in well over $100mil a month...
... - ..-. ..-
except the 5.5million asian players pay pennies to play
Elaborate.
You are no good at math or statistics or fact gathering.
WoW has 10 million currently paying subscribers, worldwide.
I suspect that the WoW 'churn rate' is one of the lowest in the MMORPG industry, percentage-wise.
blah blah blah proof? numbers?
links? articles? press releases? investor releases?
I never trust a single number said by anyone on this site unless they show proof, and you shouldn't either.
Blizzard says they have 10 million players world wide. They say 2.5 in America, 2 in Europe, 5.5 in Asia.
They give a definition of what they call a subscriber.
If you can't comprehend what they are saying.. well... sometimes saying that "the sky is blue" really means that "the sky is blue."
Even if 15 million people bought WoW and then quit playing, there are still 10 million playing. So 25 million people bought WoW. Doesn't that make WoW one of the best selling games.... ever?
So what if YOU don't like it. No one cares. 10 million people play it. 10 million people make Blizzard more money then god.
See, Vivendi only cares that Blizzard is making them an ungodly amount of money. Blizzard cares whether or not people like the game. Obviously, enough people like the game that if I worked for Blizzard, I'd be pretty damn happy with my product.
So WHY OH WHY FOR THE LOVE OF GOD do we see a thread like this every single day.
Get over it people!
lol
Sorry, still finishing my first cup of coffee, it's cold as he11 outside and with the wind it's probably -15 degress here (Chicago) so I'm not happy....
Yeah, PER HOUR.
Yeah, PER HOUR.
Right on! In fact, given the hours I am putting into the game, I am also paying pennies PER HOUR to play.
Does your turn over rate figures factor in the large amount of people that downloaded WoW from Blizzard?
NO?!
Shocking
From where I stand, 85% of the people I know (around a 150 or so) who used to play WOW have quit. Does that make the churn rate 85%? Of course not.
No accurate way to estimate the churn rate, only Blizzard knows that number and they aren't saying.
"True friends stab you in the front." | Oscar Wilde
"I need to finish" - Christian Wolff: The Accountant
Just trying to live long enough to play a new, released MMORPG, playing New Worlds atm
Fools find no pleasure in understanding but delight in airing their own opinions. Pvbs 18:2, NIV
Don't just play games, inhabit virtual worlds™
"This is the most intelligent, well qualified and articulate response to a post I have ever seen on these forums. It's a shame most people here won't have the attention span to read past the second line." - Anon
To some extent, this is fairly irrelevant if Blizzard can add 1M accounts in US/Europe from 2007 to 2008.
If there is churn, the new accounts more than make up for it.
Elaborate.
What is to elaborate it is common knowledge at this point that Chinese accounts are free to get along with 2 cents an hour payed to The9 to play.