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FarmVille, CityVille Blamed For Soap Opera Cancellations

firefly2003firefly2003 Member UncommonPosts: 2,527
in General Gaming

If you're not a soap opera fan, you may not have heard that the long-running ABC soaps All My Children and One Life To Live are coming to an end this fall. Declining ratings are the main problem, of course, but some sources are suggesting that a far more insidious culprit may be culpable: Zynga and its numerous popular Facebook games.

According to an article on AdWeek, the decline in soap opera viewership amongst its core audience coincides shockingly well with the rise in the popularity of FarmVille and CityVille.

AdWeek reports that in 2007, both All My Children and One Life To Live averaged a 1.9 rating with women age 25 to 54. Now both are hovering around a 1.4. Meanwhile, Zynga's games have grown to 47 million monthly users for FarmVille and 88 million for CityVille.

What I don't get is why people couldn't play Facebook games while watching soap operas? All due respect to Zynga, its games aren't exactly the most mentally taxing around.

http://www.gameinformer.com/b/news/archive/2011/04/25/farmville-cityville-blamed-for-soap-opera-cancellations.aspx


Comments

  • ArckenArcken Member Posts: 2,431

    Originally posted by firefly2003

    If you're not a soap opera fan, you may not have heard that the long-running ABC soaps All My Children and One Life To Live are coming to an end this fall. Declining ratings are the main problem, of course, but some sources are suggesting that a far more insidious culprit may be culpable: Zynga and its numerous popular Facebook games.

    According to an article on AdWeek, the decline in soap opera viewership amongst its core audience coincides shockingly well with the rise in the popularity of FarmVille and CityVille.

    AdWeek reports that in 2007, both All My Children and One Life To Live averaged a 1.9 rating with women age 25 to 54. Now both are hovering around a 1.4. Meanwhile, Zynga's games have grown to 47 million monthly users for FarmVille and 88 million for CityVille.

    What I don't get is why people couldn't play Facebook games while watching soap operas? All due respect to Zynga, its games aren't exactly the most mentally taxing around.

    http://www.gameinformer.com/b/news/archive/2011/04/25/farmville-cityville-blamed-for-soap-opera-cancellations.aspx

     Soon enough Facebook will gobble up future MMO'rs. Ironic if you think about it, new school players keep telling old school players that their time has come and gone, well here comes a taste of your own medicine.

  • GravargGravarg Member UncommonPosts: 3,424

    "What I don't get is why people couldn't play Facebook games while watching soap operas? All due respect to Zynga, its games aren't exactly the most mentally taxing around."

     

    I know I'm going to get gripped at for this, but people who watch soap operas don't have very good mental capabilities, so it's a perfect fit...they think the people are real on those shows lol.  I guess that's why most of my TV time is spent on the History or Military channel, because it's real people, not faked, made-up characters.

  • ReizlaReizla Member RarePosts: 4,092

    Originally posted by Gravarg

    "What I don't get is why people couldn't play Facebook games while watching soap operas? All due respect to Zynga, its games aren't exactly the most mentally taxing around."

     

    I know I'm going to get gripped at for this, but people who watch soap operas don't have very good mental capabilities, so it's a perfect fit...they think the people are real on those shows lol.

    I was thinking quite the same. You don't need to actually think to either play FaceBook games OR watch soap opera's :-D

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