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World of Warcraft: Debuts in China

DanaDana Member Posts: 2,415

World of WarCraft continues to grow like an unchecked weed. Here is the latest release, which announces its launch in China.


WORLD OF WARCRAFT® LAUNCHES IN CHINA
Popular MMORPG Continues to Grow as Blizzard Entertainment® Welcomes Host of New Players

PARIS, France – 6 June, 2005 – Blizzard Entertainment® today announced that World of Warcraft®, its massively multiplayer online role-playing game (MMORPG), has officially launched in China. Players in China can now download the game, create accounts and experience the epic adventure of the Warcraft® series in an immersive and continually evolving online environment. The commercial launch of World of Warcraft follows a highly successful open beta period in China during which the game reached a peak concurrency – the total number of subscribers playing simultaneously – of more than 500,000 players.

"It has always been a goal at Blizzard to become a major developer and publisher for the Chinese gaming market," said Mike Morhaime, president and co-founder of Blizzard Entertainment. "We feel that China offers a huge and eager audience and it is poised to become the next great region in gaming. We are simply thrilled to be bringing World of Warcraft to this great country. With fully localized content, a regional network infrastructure, and local, around-the-clock customer support, we believe that World of Warcraft will provide Chinese gamers with an unparalleled game experience."

To provide players with an incomparable level of service, Blizzard Entertainment has partnered with local publisher The9, who it believes to be the most talented MMO operator in China. The9 will help operate and manage World of Warcraft in China, including all aspects of support. The9's dedicated team, composed entirely of Chinese management and staff, will serve as an integral part of the game's development and customer service efforts. They will assist in the synchronization of content updates, the delivery of player feedback to the developers, and will help ensure accurate localization to keep the game relevant and tailored to Chinese gamers. Furthermore, this local team will offer 24-hour support year around, with direct game master (GM) support and local call-center representatives dedicated to helping players with questions regarding gameplay and/or technical issues.

To deliver top-notch customer support and maintain a safe and secure service, Blizzard and The9 have implemented an authorization CD-key system for the official launch of World of Warcraft. This system will help protect the game from malicious hack programs that could otherwise affect players' enjoyment of the game.

Only players who have purchased an authorized CD key will be able to activate their accounts and enter the game. Each CD key costs 30 Yuan/RMB and can be purchased with a World of Warcraft Points Card. Point Cards also cost 30 Yuan/RMB and can be used at a rate of 9 points per hour (0.45 Yuan/hour) to play World of Warcraft.

For more information on World of Warcraft, including pricing, promotions, and gameplay features, please visit Blizzard's official website: www.wowchina.com.



[ expand press release ]

Dana Massey
Formerly of MMORPG.com
Currently Lead Designer for Bit Trap Studios

Comments

  • rathmarathma Member UncommonPosts: 3,786

    On an unrelated note, 24,000 accounts have been hacked.

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    http://www.OriginNow.com - Official Fanboi

    EverQuest II : Level 20 Paladin - Antonia Bayle Server
  • ThriftThrift Member Posts: 1,783
    Blizzard is rolling around in money from this game ...
  • RipperjackAURipperjackAU Member Posts: 124

    Chinaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa!!!

    Well I hope this will have a positive impact on the American WoW servers, since the Chinese don't have to log on to USA servers any more. They can now farm away from the comfort of their own home servers. image

    U K Me, Me PK U!

    Gold 4 dollar! Gold 4 dollar! image

  • IijsIijs Member Posts: 457

    Does this push worldwide subs over the 2 million mark?

  • nubbinsnubbins Member Posts: 245
    lol now the chinese get to experience the wonderful world of Azeroth : lag, bnet kiddes , naked NEs at the AH in IF , lvl 60 unded rogues ... ahhh the memories image

    God among men

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    "Guess what? I got a fever! And the only prescription.. is more cowbell!"

    - Christopher Walken
  • topman99topman99 Member Posts: 3

    @Lepidus

    I ask if it is possible to launch WOW in the Philippines and when?coz, i heard a rumor(rumor only) that WOW is planning to launch in the Philippines...so,im so obsessed and i can't wait no longer for that day to come...by the way iam a Pilipino....

    Peace....

  • D3m0nZD3m0nZ Member Posts: 21

    They can make one in Aus first btw im Aussie, and we NEED a server, we have red lag, i get 1000+ ping all the time. Life is good though, i got better internet so i have yellow!!!

    D3m0nZ is here to stay

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