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Did anyone see the Forbes article about them lashing out at Pepsi and Modern Warfare 3?
Here is some of the article. It gets pretty juicy though..
I can understand a studio and a brand attempting to work together to figure out some sort of reasonable ad campaign for an upcoming game, as there’s nothing inherently wrong with that concept. Product placement or cross promotion is nothing new in the industry, but this new collaboration between Pepsi and Activision is nothing short of unholy.
The promotion is called “Rank Up XP,” and the long and short of it is that by buying certain Pepsi products, namely Mountain Dew and Doritos, players can redeem codes in the packaging for Double XP time in Modern Warfare 3. A 20 oz gets you 15 minutes, a 12 pack gets you 45, and so on.
Comments
As an MW player and someone who started eating right a few weeks back i'm outraged.
Dew is like crack, and I just kicked it. This sucks.
Cash Shop hidden in a Doritos and Dew disguise.
Seriously, I couldn't care less. Unless Modern Warfare 3 is radically different from its predecessor, your level won't dictate much at all. Sure you unlock other weapons, but the people that know how to play usually do well with most weapons. Also with perks, the more common ones come first.
Btw, I live in Brazil, so these will never be made available to me.
Yeah this is very true. I am not into the MW series, but I know when I did play, people were owning me with noobie guns after I leveled up and got the good guns!
Heheh Forbes just learned about P2W . They should have seriously covered some of the F2P games where you just buy exp potions with cash.
At least with MW3 you get a soda and some chips out of the deal!
Are you team Azeroth, team Tyria, or team Jacob?
These poor addicted overweight kids don't need this. It's like letting kids buy cigarettes.
Parents need to stop buying their kids video games, in fact just pull the plug on their computer. Take the power cord away.
They didn't get the memo! And I think they'd be surprised to see how things roll in MMORPGs now. They probably think it's all subscription based still.
"I have only two out of my company and 20 out of some other company. We need support, but it is almost suicide to try to get it here as we are swept by machine gun fire and a constant barrage is on us. I have no one on my left and only a few on my right. I will hold." (First Lieutenant Clifton B. Cates, US Marine Corps, Soissons, 19 July 1918)
From politics to game cash shops, everything tends to extremes over time once people accept the base idea. Sure, it doesn't sound like much to most does it? Buy a dew and gain a little game perk. Yet if this is accepted b y players, more and more such cross promotional deals will make their way into games with stronger and stronger incentive to get your dollars.
I used to hear a friend whine that money makes everything better... Right now, I see it as a corrupting influence on modern games in that the idea of producing a good product for a reasonable price ( a foundation of a capitalist society) is being replaced by the notion of milking every coin you can while providing next to nothing for it.
It's sad. I hate it. I won't support them by buying the product based on principle. I want a game that rewards me for playing it rather than for buying merchant x's junk. But I doubt enough players will care, rather simply wanting their next dose of pew-pew, to curb the trend this game threatens to start.