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interesting article
http://www.codinghorror.com/
http://www.digitalversus.com/
One of the best things about the standard 2013 MacBook Air 13" is that it has record-breaking battery life of 14 hrs 25 min (with the screen brightness at 100 cd/m², headphones plugged in and the Wi-Fi, Bluetooth and keyboard backlighting turned off).
Under Windows 8 the results are more mixed. Perhaps as the price to pay for the increased processor performance, in the same conditions it lasts only 7 hrs 40 min. That's still very high—it's better than the Asus Zenbook Prime UX31A's 6 hours and the Samsung Series 7 Ultra's 5 hours—but it's only half the astronomical 14 hours + that the 13" MacBook Air is capable of.
related
http://arstechnica.com/apple/2013/06/how-os-x-mavericks-works-its-power-saving-magic/
Comments
I think the review answers that question at least partially:
Can't get something for nothing.