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And I mean physical appearance.
For me I like to have a unique (ish) looking toon. I also like cosmetic items. It is quite a big deal for me, I can lose connection with a game at the character creation screen if the customization options are too limited, partly because it strikes me as lazy design, but mainly because if I have to settle for a character I don't like then I start the game in the wrong frame of mind.
I think that physical customisation is often overlooked by developers. Or maybe I am just odd?
EDIT: This should have been in the pub.
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