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Blizzard Will No Longer Report World of Warcraft Subscriber Numbers

NildenNilden Member EpicPosts: 3,916
http://www.gamespot.com/articles/blizzard-will-no-longer-report-world-of-warcraft-s/1100-6431943/

Expecting sub numbers are now a thing of the past and every other company will follow.

"You CAN'T buy ships for RL money." - MaxBacon

"classification of games into MMOs is not by rational reasoning" - nariusseldon

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Comments

  • CecropiaCecropia Member RarePosts: 3,985
    Wise decision. As the number gets lower and lower, people will be less interested in sticking around investing time into their characters. This will avoid the panic mode that would likely have occurred as the number got down to the million or so mark.

    "Mr. Rothstein, your people never will understand... the way it works out here. You're all just our guests. But you act like you're at home. Let me tell you something, partner. You ain't home. But that's where we're gonna send you if it harelips the governor." - Pat Webb

  • HorusraHorusra Member EpicPosts: 4,411
    Cecropia said:
    Wise decision. As the number gets lower and lower, people will be less interested in sticking around investing time into their characters. This will avoid the panic mode that would likely have occurred as the number got down to the million or so mark.

    You think numbers matter more than people they know still in the game?  Who gives a crap about your characters if the people you like being around are not there.  If your premise was true then no one would play Eve.
  • laxielaxie Member RarePosts: 1,122
    Are these companies still required to post quarterly revenue per game? I know NCSoft does a really good job breaking down their quarterly revenue by product, which is really informative - in many cases more telling than subscriber numbers.
  • OhhPaigeyOhhPaigey Member RarePosts: 1,517
    edited November 2015
    That's true, it's a win win for them. Now they don't have a huge and growing number, they have a smaller and declining number, now all of a sudden they decide, "oh there's better ways to track if a project is doing successful or not."

    Okay, if you say so. Keep making garbage expansions, reskinning gear, making the game easier and easier for casuals, and look where it gets you. Garbage PvE and unbalanced no skill PvP. Great work.

    ^_^
    When all is said and done, more is always said than done.
  • HorusraHorusra Member EpicPosts: 4,411
    OhhPaigey said:
    That's true, it's a win win for them. Now they don't have a huge and growing number, they have a smaller and declining number, now all of a sudden they decide, "oh there's better ways to track if a project is doing successful or not."

    Okay, if you say so. Keep making garbage expansions, reskinning gear, making the game easier and easier for casuals, and look where it gets you. Garbage PvE and unbalanced no skill PvP. Great work.

    ^_^
    It is a win win for sure.  Cause of people that exist on this site.  If it grows people make excuses for the growth.  If it declines they cry the death of WoW.  where is a victory either way.
  • QuizzicalQuizzical Member LegendaryPosts: 25,499
    Well then, let's make up numbers for them, since they're not going to contradict us.  It says right here that WoW has negative one million subscribers.
  • GeezerGamerGeezerGamer Member EpicPosts: 8,857
    Ugh
    This should be a standard Internet Forum form pre-fil.

    Everyone uses these numbers to justify some agenda. Unless you are financially invested in Blizzard, what do you really care about?

    So you play the game? Good! Then you can rest assured that WoW will be around for years to come and will retain one of the healthiest overall populations in the genre. (most likley)

    Do you not play WoW? Good! this thread is of no use to you whatsoever.
  • eye_meye_m Member UncommonPosts: 3,317

    I think it's obvious that the padded numbers game is going to become a problem. When you have 8 million people and you claim 11 millions through some sort of clerical manipulation the 3 million is not too noticeable. When you are down to 6 million and 3 million of them are non-existant, the actual 3 million people playing are wondering where the hell everyone is. Any fool can recognize that they can't keep it up forever while the subscriptions dwindle.

    Lets face it. This move is just another nail in the coffin for this geriatric game. Bring out the paddles, it's needing life support! I know it's not dead yet of course, but it's circling the drain. 

    All of my posts are either intelligent, thought provoking, funny, satirical, sarcastic or intentionally disrespectful. Take your pick.

    I get banned in the forums for games I love, so lets see if I do better in the forums for games I hate.

    I enjoy the serenity of not caring what your opinion is.

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  • mgilbrtsnmgilbrtsn Member EpicPosts: 3,430
    Makes sense.  There is kind of herd mentality that can happen.  "I see the numbers dropping, maybe its time to leave.". Sometimes ignorance is bliss.

    I self identify as a monkey.

  • RaquisRaquis Member RarePosts: 1,029
    does not really matter,every year they just bring out an expansion and all the fans buy it.
    they will never have to make another mmo cause people are to blind to want anything else.
  • AldersAlders Member RarePosts: 2,207
    Perhaps we can go back to the days when we didn't give a damn about sub numbers and enjoyed what we enjoyed.
  • NeoyoshiNeoyoshi Member RarePosts: 1,489
    *scratches head*  

    Is this damage-control? or are they conveying that these numbers are misleading now? 

    I don't really understand what is going on with this company anymore.


    Fishing on Gilgamesh since 2013
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    Born with a fishing rod in my hand in 1979
  • gervaise1gervaise1 Member EpicPosts: 6,919
    laxie said:
    Are these companies still required to post quarterly revenue per game? I know NCSoft does a really good job breaking down their quarterly revenue by product, which is really informative - in many cases more telling than subscriber numbers.

    Required? A qualified no.

    There are company reporting standards. They vary by country but usually if a single generates a "significant percentage" of a companies revenue then that products revenue has to be reported. WoW was a big part of AB's revenue. Going forward - especially if the acquisition of King goes through - it won't be. Companies also have to ensure they do not create a false market in the company's  shares; so they cannot suggest that e.g. WoW is holding up when its not for example.

    The only thing they have said in the slides - so far - is "Key update released in the quarter which helped maintain stabilize subscriber-base". Whatever that means!

    What will be more interesting is what they say during the conference call for whilst subs only fell 100k revenue fell over 30%. A number that is refelcted in Blizzard's operating margin that fell about 20% (see slides).
  • nariusseldonnariusseldon Member EpicPosts: 27,775
    Of course not ... Blizz is moving away from the sub-required old style MMORPGs anyway. 

    Overwatch, Hearthstone & HoTS are all going to be f2p. 
  • NovusodNovusod Member UncommonPosts: 912
    WoW has been declining at a fairly predictable rate since 2010.
    Just follow the red line: http://i.imgur.com/nQwqX1E.jpg

  • TheocritusTheocritus Member LegendaryPosts: 10,014
    When the numbers keep declining it makes no sense to report gloom and doom...It can turn away some players that it normally wouldnt if they didnt know.
  • rojoArcueidrojoArcueid Member EpicPosts: 10,722
    OhhPaigey said:
    That's true, it's a win win for them. Now they don't have a huge and growing number, they have a smaller and declining number, now all of a sudden they decide, "oh there's better ways to track if a project is doing successful or not."

    Okay, if you say so. Keep making garbage expansions, reskinning gear, making the game easier and easier for casuals, and look where it gets you. Garbage PvE and unbalanced no skill PvP. Great work.

    ^_^
    i dont know what to say about them not showing numbers anymore. I really dont mind as long as they show somehow that the game is doing well (or not).

    As for the content they make (for casuals or otherwise), maybe they are not going in the right direction with the game changes but i am very sure that if WoW had stayed "vanilla hardcore" it would have gone F2P after WotLK.




  • nariusseldonnariusseldon Member EpicPosts: 27,775


    As for the content they make (for casuals or otherwise), maybe they are not going in the right direction with the game changes but i am very sure that if WoW had stayed "vanilla hardcore" it would have gone F2P after WotLK.
    and it still will when sub levels decline past a certain point.

    Many Blizz games are already f2p. 
  • CecropiaCecropia Member RarePosts: 3,985
    Overwatch, Hearthstone & HoTS are all going to be f2p. 
    Nope.

    Overwatch will require moula. So you might be sitting that one out initially (assuming they switch to "F2P" down the line that is).  :p

    "Mr. Rothstein, your people never will understand... the way it works out here. You're all just our guests. But you act like you're at home. Let me tell you something, partner. You ain't home. But that's where we're gonna send you if it harelips the governor." - Pat Webb

  • zaberfangxzaberfangx Member UncommonPosts: 1,796
    Does not change much, only thing their come back saying that how this many register user like other mmo doing to show big number with out needed tell anyone they only have 1% of them really playing.

  • jalexbrownjalexbrown Member UncommonPosts: 253
    mgilbrtsn said:
    Makes sense.  There is kind of herd mentality that can happen.  "I see the numbers dropping, maybe its time to leave.". Sometimes ignorance is bliss.

    Sometimes the herd is right, though.  And sometimes foolish people can only survive because they follow the herd.  If you put blinders on everyone so nobody can see what the herd is doing, is that always going to be a good thing?
  • mgilbrtsnmgilbrtsn Member EpicPosts: 3,430
    mgilbrtsn said:
    Makes sense.  There is kind of herd mentality that can happen.  "I see the numbers dropping, maybe its time to leave.". Sometimes ignorance is bliss.

    Sometimes the herd is right, though.  And sometimes foolish people can only survive because they follow the herd.  If you put blinders on everyone so nobody can see what the herd is doing, is that always going to be a good thing?
    Absolutely not.  Sometimes the herd is correct.  However,  I was talking about Blizzard point of view.  They have a vested interest in the herd being happy and staying in the field eating grass.

    I self identify as a monkey.

  • jalexbrownjalexbrown Member UncommonPosts: 253
    mgilbrtsn said:
    mgilbrtsn said:
    Makes sense.  There is kind of herd mentality that can happen.  "I see the numbers dropping, maybe its time to leave.". Sometimes ignorance is bliss.

    Sometimes the herd is right, though.  And sometimes foolish people can only survive because they follow the herd.  If you put blinders on everyone so nobody can see what the herd is doing, is that always going to be a good thing?
    Absolutely not.  Sometimes the herd is correct.  However,  I was talking about Blizzard point of view.  They have a vested interest in the herd being happy and staying in the field eating grass.

    But the herd is slowly dwindling, and the grass supply is slowly diminishing, and the herd is heading off towards a new field with a fresh supply of grass.  The ones that stay behind will slowly starve to death while the rest of the herd thrives.
  • kitaradkitarad Member LegendaryPosts: 8,177
    It was an inevitable consequence of losing the number of players that play WoW. It's an old game and it had to happen sooner or later.

  • danwest58danwest58 Member RarePosts: 2,012
    OhhPaigey said:
    That's true, it's a win win for them. Now they don't have a huge and growing number, they have a smaller and declining number, now all of a sudden they decide, "oh there's better ways to track if a project is doing successful or not."

    Okay, if you say so. Keep making garbage expansions, reskinning gear, making the game easier and easier for casuals, and look where it gets you. Garbage PvE and unbalanced no skill PvP. Great work.

    ^_^
    i dont know what to say about them not showing numbers anymore. I really dont mind as long as they show somehow that the game is doing well (or not).

    As for the content they make (for casuals or otherwise), maybe they are not going in the right direction with the game changes but i am very sure that if WoW had stayed "vanilla hardcore" it would have gone F2P after WotLK.
    No WOW would not have gone F2P after WOTLK if it had stayed hardcore.  I hate to tell you this but Vanilla was not nor will it ever be hardcore EVER.  Go play UO, EQ, DAOC, FFXI, or any MMO that came before WOW those were hardcore.  Did WOW need some minor changes.  Yes.  Did they need to go WOTLK casual?  Fuck no.  WOTLK is what killed WOW.  They only Gained 500K subs in WOTLK and had subs that went up and down.  I know that was mine and my friends first time we never subbed to the entire expansion because it was too casual.  BC Was good though some improvements like add a bit more CC to classes, try to balance out the instances so you didnt have Easy heroics and Hard Heroics where they were ALL tough through out.  And Either do 10 or 20 man raiding in BC.  That would have not had the problem of moving from a 10 man starting instance to 25 man raids.  It was not a good step up.  

    This is all coming from someone who never stepped foot into TK because I didnt have time.  However I enjoyed clearing all the heroics and never stopped having fun.  WHY? Because I do not feel entitled to Sunwell just because I paid a sub.  If I had not been working and taking online classes at the same time I would have had time but the game is not life and I DO NOT expect a game to change for me.  
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