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Some whales don't know that they are whales!! Are you one of them?

nariusseldonnariusseldon Member EpicPosts: 27,775
http://www.gamasutra.com/blogs/MarkRobinson/20160523/273258/New_insights_into_the_spending_patterns_of_whales.php

and i quote

"However, in many cases whales are anything but; they may not even know that they are whales! i.e. they do not realize how much they have spent in a game over time. The proof of this is in their spending patterns."

"Across all in-app purchases made by whales, the typical transaction size is $20, i.e. whales are, on average, purchasing modest bundles. Looking at this a different way, over half (54%) of whales have never made an individual transaction worth more than $50."

"Overall, 5% of spenders (i.e. <0.1% of all players) are whales. The typical whale, even those that spend between $100-$200, will have a large number of transactions, with `mega whales’ spending $1000+ and completing 55 transactions on average. For this reason, the typical transaction size does not grow radically from $100 to $1000 in lifetime spend. Interestingly, even at these high spend amounts, many players will never complete a large transaction, with 20% of mega-whales never spending more than $50 in a single transaction."




Comments

  • maskedweaselmaskedweasel Member LegendaryPosts: 12,195
    Well.. the headline is a little tough because if whales don't know they're whales, how are we supposed to know we're whales?

    I always thought of myself more of a stingray.  I know more than half of the people on this site have been catfish at one time or another.


    But really,  I take note of how much I spend generally...  I guess it is considered what the threshold of "whale" is.  Have I spent 200 in a game before?  Sure over the course of a couple years.  GW2 I probably spent more.  I don't think that makes me whale-ish...  despite my attractive tail.



  • nariusseldonnariusseldon Member EpicPosts: 27,775
    Well.. the headline is a little tough because if whales don't know they're whales, how are we supposed to know we're whales?

    By going back and inspect your spending habits in the past? I guess the point is that not every whale does that.
  • jesadjesad Member UncommonPosts: 882
    Is this like the alcoholic wheel? :awesome: 

    1. Gets drunk.
    2. Gets told that they are drinking too much.
    3. Looks at an alcoholic.  See's that person do things that they don't do.
    4. Decides that they are not an alcoholic.
    5. See number 1.

    Translated.

    1. Makes a cash shop purchase.
    2. Gets called a whale.
    3. Looks at other whales who have much fatter loot.
    4. Decides that their purchase does not make them a whale.
    5. See number 1.

    image
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