I don't really think this looks appealing. Pokemon GO was appealing just because of the Pokemon name and it got a lot of people to go walk around, this is too interactive out in public, I don't think people will want to go flail around trying to shoot zombies in crowded areas. Plus the gameplay looks pretty awful. The augmented reality aspect of it is pretty okay looking but I just can't see people getting super hyped to go out and do this.
That looks like it would fun for just about 5 minutes; if I could make it that long before people started giving me odd looks playing it in public. /pass
As an actual AR/VR dev, I think this is okayish if not a bit milking the walking dead series. Although implementing geolocation games are pretty cool. However, I doubt anything will pass the huge success that is Pokemon Go and Ingress.
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http://twitch.tv/woetothevanquished
Was Pokémon Go that bad? I never tried it, but it seemed that tons of people loved it.