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Is Free to Play Monetization 'Doomed to Collapse'? | One Good Roll | MMORPG.com

SystemSystem Member UncommonPosts: 12,599
edited November 2022 in News & Features Discussion

imageIs Free to Play Monetization 'Doomed to Collapse'? | One Good Roll | MMORPG.com

Is there any weight to the opinion that the free to play model will inevitably collapse, and be replaced by something else? Or will free to play be here to stay?

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Comments

  • ScotScot Member LegendaryPosts: 24,423
    edited November 2022
    It's doomed to evolve or some will say devolve, which is what it has been doing since it became mainstream. More and more types of revenue pushed by everything from currencies to loot boxes; and now NFT's and crypto. There will be no end to this evolution and as it has changed our games have changed to focusing on gameplay that suits the cash shop.

    To me while the cash shop has evolved, gameplay has devolved, "streamlined" to the "core" experience. Certain types of MMO gameplay are seen as more lucrative for the cash shop, wanting to upgrade gear to partake in gameplay activities being the primary one. You might think something like your own home where you can pay for furnishing is a 'cash shop common sense' must have, but thats a lot of time and resources invested into gameplay that does not cater to what makes the most money. So, your own home is not core and not a standard feature now.

    I think to Steven what I call evolution is "hybridization", same thing really just different names. I think the only place we differ is to me modern MMO game play is nearly as much a creation of the cash shop as it is the creation of a good game.
    axtrantiMendelGobstopper3D
  • SenbonFanSenbonFan Member UncommonPosts: 59
    What models show that cash shop/F2P has ever been good? Most games that comes westward F2P are already struggling at home which is why the company hoped to have a western publisher expand their market for them. Sometimes this works for awhile, other times it doesn't work period. MMORPG fans may also be familiar with RIFT, which hung on by a thread in the early months of it's move to a F2P with MTX model only to eventually fall due to mismanagement and then getting sold to Gamigo -- A publisher notorious for bleeding what they can out of a game's cash shop before shuttering the game entirely.

    Two of the most popular MMOs still function on a Subscription and Expansion model with a largely cosmetic cash shop. Two other amazingly popular ones function on B2P with an Optional Sub. The next four genre-defining titles (LOTRO, SWTOR, Everquest and Everquest 2) all function on a variation of the Hybrid model - They still have expansions and subs, but sub is optional and you can play a relatively sizable portion of the game without needing a sub OR buying a new expansion.

    I would honestly say, yes F2P with MTX is ultimately doomed. It won't go away, but games that are built with that in mind very rarely survive longer than a small handful of years. Games that use it as an additional avenue of profits, primarily for cosmetics that don't necessarily have in-game benefits will still get a use out of the MTX part though.
    KyleranScotMendelGobstopper3D
  • foppoteefoppotee Member RarePosts: 537
    Conceptually I could see the F2P monetization model as viable but most, if not all, approach it too predatorily imo. It's the mentality of hunting for "whales" instead of enticing a larger group of casual players/customers. Just as subscription models had their day in the sun so has F2P MTX & a lot of inbetween models then it'll change back to something previous or to something new for the latest trend.
    axtrantiJnaathra
  • SpiiderSpiider Member RarePosts: 1,135
    F2P is the only good way to exist nowadays. But first you need a good game. Crappy games blaming their business model is just getting old as an excuse. Take Warframe for example. Fully f2p, zero pvp forcing content and a bunch of speedups if you pay. But you can get it all anyway without dishing out a dime. And how about LOL? Skins skins skins... Thats it. Fully f2p, played by millions.

    Make a good game. Then think about a money sucking model.
    Champiestrawhat0981KyleranfoppoteeMendelApridiseTacticalZombehgastovski1

    No fate but what we make, so make me a ham sandwich please.

  • ChampieChampie Member UncommonPosts: 191

    Spiider said:


    Make a good game. Then think about a money sucking model.



    That's asking for too much from people with below average abilities.
  • DigDuggyDigDuggy Member RarePosts: 694
    The classic way is in trouble I think. Most people don't want to pay for content. Many thought that F2P would be the answer. The problem is, that companies need money to survive and the way that most decided to implement is loot boxes. or putting content behind pay walls. Well, people complained about loot boxes and so companies are forced to adapt. Nothing is free. Companies need money and they're gonna get it. The quicker some realize this reality, the sooner pay methods will stabalize.
  • DattelisDattelis Member EpicPosts: 1,675
    edited November 2022
    Hasn't the F2P model already 'evolved'? Even the B2P and P2P models have 'evolved' over time instead of being phased out with the 'rise' of the F2P model. In ESO, you get a base amount of content for your one time pay and have to continue paying in some way for new content, whether that be through the sub or paying per update, plus having to pay yearly for an expansion. Ontop of that they still have a cash shop and loot boxes, so its comparable to a 'F2P' model just minus the direct paying for player power. FFXIV is P2P that updates its cash shop monthly (some might say they update it at a faster rate than a F2P game). As the writer says, it can only expand, which is its already trying to do either through mobile extensions or adopting mobile monetization along side nfts/crypto/etc. It is silly to think the f2p model would just 'collapse' instead of just adopting more to survive/make more money.
    KyleranMcSleaz
  • slowz2secretslowz2secret Member RarePosts: 449
    F2P = P2W Automatically, best monetization is buy to play like eso, gw2, but to do that monetization, the game has to be a AAA mmorpg. we haven't one for more than 10 years.
  • QuizzicalQuizzical Member LegendaryPosts: 25,499
    "Free to play" is such a broad collection of different business models that it's hard to imagine that they'll all go away without being replaced by something else that could also be plausibly called "free to play".
    MendelIselinSandmanjwKyleranCogohi
  • SplattrSplattr Member RarePosts: 577
    Every time this topic comes up, we seem to forget that we (veteran MMOers that came from the subscription era AND like that monetization model, aka many/most of the forum members here) are the minority in the gaming world. We want a top quality game that will last for years, and we're willing to pay a steady, set amount each month for it.

    The free to play world isn't made for us or the types of games we want, and many f2p MMOs fail because the monetization model doesn't sync up with the targeted playerbase. MOBAs, battle royales, auto-clickers, and other successful f2p games all do well because they revolve around a very short gameplay loop that is easy and cost-effective to produce. The types of players they attract and keep don't have the same expectations as a veteran MMO player and are perfectly happy playing "crap" we find disgusting.

    This is reinforced by comments like the one by Mark Darrah. He was willing to spend money on the first f2p game he tried because he was approaching in the same way he approached previous games - spend money, get a game for years. When the game didn't last, he spent less and less on subsequent games. Then he errantly claims that since he doesn't spend money on f2p games, no one will continue to spend money on f2p games.

    In the end, there are millions of gamers who solely play games on mobile devices. They've never known anything different and are more than happy with what they have. And they are willing to spend $1, $5, $20, and much more, playing those games. And to think that will somehow end because we don't like it is just silly.
    ScotIselinSandmanjwKyleranAlec_Storm
  • ScotScot Member LegendaryPosts: 24,423
    edited November 2022
    Rather than "F2P" I think of this as the "cash shop", which may change but is not going away. I don't see it Mark's way though because he has forgotten about two factors.

    F2P may become more dependent on Whales, but they will still keep a game going, it would take a NW style drop of in numbers to make them think of leaving. Thats not happening across F2P as far as I can see. Secondly, the world's population grows by 1.1% each year, that's 1.1% more preteens entering the gaming market each year. Plenty of new naive young gamers each year, who are going to be taken in by games that are "free" to play.
    KyleranSplattr
  • axtrantiaxtranti Member UncommonPosts: 97

    Spiider said:

    F2P is the only good way to exist nowadays. But first you need a good game. Crappy games blaming their business model is just getting old as an excuse. Take Warframe for example. Fully f2p, zero pvp forcing content and a bunch of speedups if you pay. But you can get it all anyway without dishing out a dime. And how about LOL? Skins skins skins... Thats it. Fully f2p, played by millions.



    Make a good game. Then think about a money sucking model.



    Not all champs on lol are available, like Dota 2 is. Now if u wanna unlock every champ on lol... how much is that?

    asdasdasd

  • KratierKratier Member RarePosts: 626
    why would a person who has never worked on a f2p game in his life be narrating how f2p is doomed etc ?

    lol
    like get an interview or a article from someone who actually knows wtf f2p even means first
    Kyleran
  • MMOgamerdad666MMOgamerdad666 Member UncommonPosts: 36
    I'm not sure how P2E works but as soon as a decent game comes by, I'd probably play that. Something similar to Diablo 3 AH. Might as well make money since I play a crap ton of MMOs.
    maskedweaselMcSleaz
  • maskedweaselmaskedweasel Member LegendaryPosts: 12,195
    Kratier said:
    why would a person who has never worked on a f2p game in his life be narrating how f2p is doomed etc ?

    lol
    like get an interview or a article from someone who actually knows wtf f2p even means first
    Only thing I would probably say to that is, this guy was working at bioware when SWTOR went f2p. He probably wasn't involved but in his position he probably had at least some direct knowledge of what's going on behind the scenes.

    I know what model I prefer. Subscription models or in the least freemium models interest me the most. I hate cash shops and gacha even though I play them often.

    But play and earn is still just an experiment to me. I know that some games are popular, but the thing is, you can't be as greedy in a play and earn environment or else you actually will collapse. Months before axie got hacked they were learning this first hand. 

    The hack was more of an excuse they could point to for a looking failure they now get to correct. 

    There are some awesome play and earn games I look forward to trying and a a couple on the market that have promise but it's not going to hit the mainstream soon. And even then it kind of falls into a specific free to play category. 
    Kyleran



  • KnightFalzKnightFalz Member EpicPosts: 4,582
    It is possible f2p will collapse in that anything is possible. It won't unless a monetization system even more beneficial to game providers becomes widely accepted by players.
  • IselinIselin Member LegendaryPosts: 18,719
    edited November 2022
    Splattr said:

    This is reinforced by comments like the one by Mark Darrah. He was willing to spend money on the first f2p game he tried because he was approaching in the same way he approached previous games - spend money, get a game for years. When the game didn't last, he spent less and less on subsequent games. Then he errantly claims that since he doesn't spend money on f2p games, no one will continue to spend money on f2p games.

    Yeah, I noticed that too and thought it was the fatal flaw in his "the end is near" projection.

    There are also very few newer games that don't have a mix of different monetization models and contrary to popular opinion subs are not dead they've just morphed into freemium where you sub for perks, benefits, and often. chunks of the playable world instead of just general access.

    I find it amusing that the same younger crowd who will never pay for an old-fashioned, all-inclusive sub will pay for subs, or their cousin the battle pass, in games that instead of being all-inclusive have part of the game for free and charge for the other parts.

    It's a crowd that would be really shitty in The Price is Right...

    "Behind door #1 you get the whole game for $15 a month and behind door #2 you get half the game for free and the other, better, half for $15 a month + $100 a year for the missing bits not included in the sub from the cash shop. Which do you want?"

    "I'll take door #2!"

    Anyone who is against all-inclusive mandatory subs is just a really shitty consumer. There has never been a better deal for playing MMOs.
    waveslayerGobstopper3DChampieAlec_StormcameltosisTacticalZombeh
    "Social media gives legions of idiots the right to speak when they once only spoke at a bar after a glass of wine, without harming the community ... but now they have the same right to speak as a Nobel Prize winner. It's the invasion of the idiots”

    ― Umberto Eco

    “Microtransactions? In a single player role-playing game? Are you nuts?” 
    ― CD PROJEKT RED

  • KyleranKyleran Member LegendaryPosts: 44,057
    Kratier said:
    why would a person who has never worked on a f2p game in his life be narrating how f2p is doomed etc ?

    lol
    like get an interview or a article from someone who actually knows wtf f2p even means first
    Only thing I would probably say to that is, this guy was working at bioware when SWTOR went f2p. He probably wasn't involved but in his position he probably had at least some direct knowledge of what's going on behind the scenes.

    I know what model I prefer. Subscription models or in the least freemium models interest me the most. I hate cash shops and gacha even though I play them often.

    But play and earn is still just an experiment to me. I know that some games are popular, but the thing is, you can't be as greedy in a play and earn environment or else you actually will collapse. Months before axie got hacked they were learning this first hand. 

    The hack was more of an excuse they could point to for a looking failure they now get to correct. 

    There are some awesome play and earn games I look forward to trying and a a couple on the market that have promise but it's not going to hit the mainstream soon. And even then it kind of falls into a specific free to play category. 
    Please stop, I see the neat little sidestep you are trying to do here.

    It is play "to" earn; "and" is clearly not the correct rejoinder.

    No use trying to make a shitty concept sound less offensive than it actually is.

    If you are going to support the dark side at least own fully up to it.




    ChampieMcSleazCogohiTacticalZombehimershon

    "True friends stab you in the front." | Oscar Wilde 

    "I need to finish" - Christian Wolff: The Accountant

    Just trying to live long enough to play a new, released MMORPG, playing New Worlds atm

    Fools find no pleasure in understanding but delight in airing their own opinions. Pvbs 18:2, NIV

    Don't just play games, inhabit virtual worlds™

    "This is the most intelligent, well qualified and articulate response to a post I have ever seen on these forums. It's a shame most people here won't have the attention span to read past the second line." - Anon






  • maskedweaselmaskedweasel Member LegendaryPosts: 12,195
    Kyleran said:
    Kratier said:
    why would a person who has never worked on a f2p game in his life be narrating how f2p is doomed etc ?

    lol
    like get an interview or a article from someone who actually knows wtf f2p even means first
    Only thing I would probably say to that is, this guy was working at bioware when SWTOR went f2p. He probably wasn't involved but in his position he probably had at least some direct knowledge of what's going on behind the scenes.

    I know what model I prefer. Subscription models or in the least freemium models interest me the most. I hate cash shops and gacha even though I play them often.

    But play and earn is still just an experiment to me. I know that some games are popular, but the thing is, you can't be as greedy in a play and earn environment or else you actually will collapse. Months before axie got hacked they were learning this first hand. 

    The hack was more of an excuse they could point to for a looking failure they now get to correct. 

    There are some awesome play and earn games I look forward to trying and a a couple on the market that have promise but it's not going to hit the mainstream soon. And even then it kind of falls into a specific free to play category. 
    Please stop, I see the neat little sidestep you are trying to do here.

    It is play "to" earn; "and" is clearly not the correct rejoinder.

    No use trying to make a shitty concept sound less offensive than it actually is.

    If you are going to support the dark side at least own fully up to it.




    There's a difference. I recommend you learn it.
    KyleranChampieCogohiTacticalZombehimershon



  • KyleranKyleran Member LegendaryPosts: 44,057
    Kyleran said:
    Kratier said:
    why would a person who has never worked on a f2p game in his life be narrating how f2p is doomed etc ?

    lol
    like get an interview or a article from someone who actually knows wtf f2p even means first
    Only thing I would probably say to that is, this guy was working at bioware when SWTOR went f2p. He probably wasn't involved but in his position he probably had at least some direct knowledge of what's going on behind the scenes.

    I know what model I prefer. Subscription models or in the least freemium models interest me the most. I hate cash shops and gacha even though I play them often.

    But play and earn is still just an experiment to me. I know that some games are popular, but the thing is, you can't be as greedy in a play and earn environment or else you actually will collapse. Months before axie got hacked they were learning this first hand. 

    The hack was more of an excuse they could point to for a looking failure they now get to correct. 

    There are some awesome play and earn games I look forward to trying and a a couple on the market that have promise but it's not going to hit the mainstream soon. And even then it kind of falls into a specific free to play category. 
    Please stop, I see the neat little sidestep you are trying to do here.

    It is play "to" earn; "and" is clearly not the correct rejoinder.

    No use trying to make a shitty concept sound less offensive than it actually is.

    If you are going to support the dark side at least own fully up to it.




    There's a difference. I recommend you learn it.
    What's next, Free "and" play?

    Lulz, your agenda is obvious, to put lipstick on a pig, but please, share a few released examples of this free "and" earn concept in the MMORPG space.

    Bet you can't. 

     B) 

    ChampieMcSleazTacticalZombehimershon

    "True friends stab you in the front." | Oscar Wilde 

    "I need to finish" - Christian Wolff: The Accountant

    Just trying to live long enough to play a new, released MMORPG, playing New Worlds atm

    Fools find no pleasure in understanding but delight in airing their own opinions. Pvbs 18:2, NIV

    Don't just play games, inhabit virtual worlds™

    "This is the most intelligent, well qualified and articulate response to a post I have ever seen on these forums. It's a shame most people here won't have the attention span to read past the second line." - Anon






  • DigDuggyDigDuggy Member RarePosts: 694
    I prefer the classic subscription model.  I know exactly how much I'm gonna spend every month.  I'm the kind of guy who budgets and subscription is easier.  If I play a F2P game a lot, I make sure to spend a bit of coin to support them.  It's just an obligation I feel personally.  There is of course the B2P model which is ok, but I often see that they find ways to get some more from people which always causes a kerfuffle.    Subscription for me!
    imershon
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  • QuizzicalQuizzical Member LegendaryPosts: 25,499
    Kyleran said:
    Kyleran said:
    Kratier said:
    why would a person who has never worked on a f2p game in his life be narrating how f2p is doomed etc ?

    lol
    like get an interview or a article from someone who actually knows wtf f2p even means first
    Only thing I would probably say to that is, this guy was working at bioware when SWTOR went f2p. He probably wasn't involved but in his position he probably had at least some direct knowledge of what's going on behind the scenes.

    I know what model I prefer. Subscription models or in the least freemium models interest me the most. I hate cash shops and gacha even though I play them often.

    But play and earn is still just an experiment to me. I know that some games are popular, but the thing is, you can't be as greedy in a play and earn environment or else you actually will collapse. Months before axie got hacked they were learning this first hand. 

    The hack was more of an excuse they could point to for a looking failure they now get to correct. 

    There are some awesome play and earn games I look forward to trying and a a couple on the market that have promise but it's not going to hit the mainstream soon. And even then it kind of falls into a specific free to play category. 
    Please stop, I see the neat little sidestep you are trying to do here.

    It is play "to" earn; "and" is clearly not the correct rejoinder.

    No use trying to make a shitty concept sound less offensive than it actually is.

    If you are going to support the dark side at least own fully up to it.




    There's a difference. I recommend you learn it.
    What's next, Free "and" play?

    Lulz, your agenda is obvious, to put lipstick on a pig, but please, share a few released examples of this free "and" earn concept in the MMORPG space.

    Bet you can't. 

     B) 

    Think of it this way:

    "play to earn" is a "game" where the gameplay is so awful that no one would play it other than as a way to make money.

    "play and earn" is basically a game that is trying to be a good game, but also has legalized gold selling and will allow people to sell their stuff for real-life money.  Only a tiny fraction of the people who play the game will earn money, and most of them won't earn very much.  It's legal, as opposed to the games that ban gold selling, but not really the point of the game.
    Champie
  • giantessfangiantessfan Member UncommonPosts: 185
    edited November 2022
    In 10 years or less, all online PC and console games will be indistinguishable from the mobile crap out now. In fact, all "singleplayer" games will be as well, because daddy corpo now knows gocha works.

    I used to love building plastic model kits as a youngster before discovering games. I think I hear them calling me again. 
    Board Games are good too. Some Board Games releasing now that I play are basically a video game in a box.

     Middara is basically a turn based JRPG, Tainted Grail is a sprawling open world game like Witcher 3, Arkham Horror: The Card game is a good narrative mystery game. There is also Gloomhaven, Frosthaven, etc...

    The only problem is most of these board games are massive so most people don't want the set-up time. Bigger than that is that most of these games are Kickstarter, Gamefound exclusive, and they never bring them out for reprint again. Some do like Gloomhaven, Tainted Grail did a reprint with a sequel attached, and Middara also had a reprint with the rest of the trilogy being avaible. 

    If you don't score them than getting a copy 2nd hand can get expensive. Middara is popular and great so getting it for 100$ for 80 hours of board game isn't bad. Buying it second hand is 300-400$

    Tainted grail can go for as much as 600$.

    The good thing is most narrative board games are also solo. I play alot of these board games now. I back a lot of board games on kickstarter and gamefound.

    Darkest Dungeon is coming next and I am super excited as early reviews call it a masterpiece and in some ways are better then the video game its based off of 

    Heck, Tainted Grail was so well received for its narrative and how choice and consequeses mattered that they are making it into a video game like Skyrim or Fallout right now

    https://store.steampowered.com/app/1466060/Tainted_Grail_The_Fall_of_Avalon/
    Post edited by giantessfan on
    Champie
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