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World of Warcraft's Customer Definition
Lt.Deadend
Member Posts: 325
World of Warcraft's Customer Definition
World of Warcraft customers include individuals who have paid a subscription fee or purchased a prepaid card to play World of Warcraft, as well as those who have purchased the installation box bundled with one free month access. Internet Game Room players that have accessed the game over the last seven days are also counted as customers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired pre-paid cards. Customers in licensees' territories are defined along the same rules.
http://www.lunchpr.com/main.asp?page=%2Fproduct%5Fpage%2Easp&link=i%3D261
There,the end of this stupid debate.its not 5 or 6+ mill players playing.Unless Im not understanding somthing I think this should rap things up.
I allso seen its only 630,000 active users.wich is alot mind you and more then any other game.
Comments
For the second quarter of 2006, we attained WoW peak concurrent users of approximately 630,000, and average concurrent users of about 330,000, up 6% and 14% respectively compared to the previous quarter. As of June 30, 2006, over 5 million paid accounts have been activated for the WoW game.
http://china.seekingalpha.com/article/15326For the second quarter of 2006, we attained WoW peak concurrent users of approximately 630,000, and average concurrent users of about 330,000, up 6% and 14% respectively compared to the previous quarter. As of June 30, 2006, over 5 million paid accounts have been activated for the WoW game.
http://china.seekingalpha.com/article/15326
Got ya. That is the company who owns the Asian rights (maybe others) to WoW after reading some of their filings etc. Basically its THEIR share of the WoW market not the entire WoW customer numbers. To me the 630k seems inflated for their part...(630k would be 10% of the entire WoW subscriber base online at one time).
Shrug I dunno...so done with that game
How is that not players. A subscription fee is someone paying for the game (they may not play it but they have the option to and are paying for it; A prepaid card is used by a player; a person buying a box with one month access will play it in that month therefore a player; a person accessing the game from a game room is a player. These are all seperate players counted as a player. So 5-6 million still holds.
Unless
Are some people being counted twice? Does the game room person need a subscription then access from the game room?
Venge Sunsoar
WOW has insanely small server capacity
So when you see servers RED and queued - It is not because lot of people playing but because the servers can take not to many people.
Last time i played it was very obvious WOW player base dwindled to at least 1/3 of launch
"Before this battle is over all the world will know that few...stood against many." - King Leonidas
This defnition says that there are 5 to 6 million people with either an active account (which they're paying for) or that played from an internet game room at least once the past week. Pretty much all those players are active (except for some that have recently quit and waiting for their account to expire or are still paying for their account but not playing for whatever reason).
I'm pretty sure that most, if not all games count their customers this way.
I honestly don't believe that WoW has 5 million subscribers.
I think they sold 5 million boxes, of which 630k are subscribed, of which 60-90k users actually play nightly.
Most of the servers max out at 5k, they usually have 10-15 high pop servers, and the rest are medium and low pop. So I figure anywhere from 60k to 90k users on any given weeknight, prolly 100k+ on the weekends.
Impressive figures, but the fact remains, WoW still has no endgame. Almost everybody who plays it, at some point 3-5 months down the line uninstalls it and goes to play something else.
[quote]Originally posted by Lt.Deadend
[b]World of Warcraft's Customer DefinitionWorld of Warcraft customers include individuals who have paid a subscription fee or purchased a prepaid card to play World of Warcraft, as well as those who have purchased the installation box bundled with one free month access. Internet Game Room players that have accessed the game over the last seven days are also counted as customers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired pre-paid cards. Customers in licensees' territories are defined along the same rules.
[url=http://www.lunchpr.com/main.asp?page=/product_page.asp&link=i=261]
There,the end of this stupid debate.its not 5 or 6+ mill players playing.Unless Im not understanding somthing I think this should rap things up.
I allso seen its only 630,000 active users.wich is alot mind you and more then any other game.
[/b][/quote]
Umm, that's 630,000 US players. That doesn't include the rest of the world.
- Scaris
"What happened to you, Star Wars Galaxies? You used to look like Leia. Not quite gold bikini Leia (more like bad-British-accent-and-cinnamon-bun-hair Leia), but still Leia nonetheless. Now you look like Chewbacca." - Computer Gaming World
World of Warcraft, as well as those who have purchased the installation box bundled with one free month access. Internet
Game Room players that have accessed the game over the last seven days are also counted as customers. The above
definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and
expired pre-paid cards. Customers in licensees' territories are defined along the same rules."
Breakdown:
- Paid a monthly subscribtion or a prepaid card. A totally normal mmo player actively paying hus subscribtion.
- Bought the game with one month. It's the one month that is counted here. They might not play anymore after that month, but at the time the count is done, they are much of the same as option 1.
- Internet game room player that have accessed the game over the last 7 days. This is for the Asian part of the game, if you have accessed your game over the last 7 days you are pretty active too.
The following are NOT counted as a player:- Free trail or any people playing the game for free.
- Expired or cancelled subscritions
- expired pre-paid cards
I don't understand what is wrong with their definition. It's pretty much the defenition most companies use.The http://www.mmogchart.com/ guy doesn't see any trouble with the defenition either.
And the 630 000 is peak concurrent users in China. Wich in no way has anything to do with the active subscribtion base of Wow worldwide. "Peak concurrent users" is the highest amount of players online at the same time.
the above link explain in detail how Blizzard defines a customer in each country and what they earn from these "customers" relative to US customers. It is quite obvious that the numbers previously cited are not entirely accurate. Particularly when it applies to the eastern market.
That isn't news, and there is no accurate way to count the eastern market. That has all been discussed before. You guys are really trying to split hairs to devalidate WoW's success somehow. Well I hate to break it to you all but the server lists for each region say otherwise along with the continual additions coming in all the time.
EVERY company has descrepencies with how they count subs in some way or another. But Blizzard be damded for it right?
- Scaris
"What happened to you, Star Wars Galaxies? You used to look like Leia. Not quite gold bikini Leia (more like bad-British-accent-and-cinnamon-bun-hair Leia), but still Leia nonetheless. Now you look like Chewbacca." - Computer Gaming World
Siehst du mich
Erkennst du mich
Ganz tief in meinem Herz
ist noch ein Platz f?r dich
Ich suche dich
Ich sehne mich
nach dem was ich geliebt hab
doch ich find es nicht
Looks like some people didnt take the hint
,.so ill spell it out,.WOW counts inactive accounts,..its only sold 5.5 6mill+ box's,.it dont have that many people playing.
Allso wow only makes 42mill a month on subs,thats not 6mill people,. its only like 2.2 or somthing
I seen the stats for guildwars to,.2.4mill box's sold 580k factions sold.
MMORPG charts are false,.Big corp sites that research the MMO games revenue's say so.I dont need to place anymore links..go find the shit yourselfs.
www.roxstudiodesigns.com
What part of
"The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired pre-paid cards."
don't you understand? Get over it people, WoW has 6+ million current subscibers. That's not just the number of boxes sold. This argument has been beaten to death, yet some people just don't want to admit that WoW has that many subscribers. Guess what, it does. Deal with it.
Schutzbar - Human Warrior - Windrunner Alliance - World of Warcraft
Nihilanth - Kerra Paladin - Blackburrow - EverQuest II
XBL Gamertag - Eagle15GT
What part of
"The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired pre-paid cards."
don't you understand? Get over it people, WoW has 6+ million current subscibers. That's not just the number of boxes sold. This argument has been beaten to death, yet some people just don't want to admit that WoW has that many subscribers. Guess what, it does. Deal with it.
it doesn't matter the arguement about how many people there are... it's WHO is playing. My thought is parents tend to buy a WoW subcription for their children to play instead of buying a babysitter. This also goes for those child mind set people due to the blizzard brand name. If it wasn't for these people the game i assure you would be dead.
www.roxstudiodesigns.com