Hi guys,
I've been subscribed to your news alerts for the games SOE makes for some time, but I had to unsubscribe today, since I found I was never reading them. I wasn't, because every news alert has the same subject line "MMORPG.COM - News Story Alert". And that's not informative enough for me to take the time to open it to find out what the news is. My suggestion is to make the headline of the news article the subject of the email, and perhaps repend it with "MMORPG.com". Even if I don't open the email, I'm still informed of the headline. This will help make the news alerts more useful, and drive more traffic to your site.
Thanks for listening.
Nathan Pearce
Director of Skunkworks
Sony Online Entertainment
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