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Check out sites like Escapist and OkCupid. They've added MMO like features to their websites, including achievements, levels, etc. Being that this is an MMO site, I would think they should be the one's pioneering this umm forum mmo craze. It encourages new people to post and be an actual part of the community here. Admins should give this some thought as it seems to work well for other non gaming websites.