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The guys at Epic Battle Axe discuss WAR's endless free trial and the effect free trials/demos have in general, in their weekly webisode, Epic Battle Cry
If you just wana skip to the warhammer part, skip to about 10:30 mark of the show.
Comments
A lot of the time, these guys sounded more like marketing weasels than gamers.
Too much talking about marketing strategies and business models, and too little about gameplay.
"" Voice acting isn't an RPG element....it's just a production value." - grumpymel2