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Most games have some inane way of rewarding people that are considered 'vets' over time with a bauble or trinket, etc that doesn't really add to the game.
What if the game you were playing rewarded your 'vet' status with something else that impacted your in game character's development, etc. Would you be more apt to continue your subscription if you received, say, an extra skill point every 6-12 months or an extra ability point every 4-8 months. This could be a single use reward applied to the character of the account owners choice or it could be tied to the age of the character but either way, it would be nice to think that the time spent in the game truly has paid off.
Comments
Vet rewards are a failure. They're a means of attempting to entice people to play a game that obviously doesn't entice people to play it already. Granted, normally this is something that would take like 5 minutes to add to a game but most games make a big deal out of adding it.