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I was thinking that a search engine for finding friends in mmorpg's would be really handy and probably generate increased traffic to your site.
The search engine would query the following fields: avatar name, mmorpg, server.
The user would type in the information into the fields and run the search, and a match would show a brief one paragraph description of the character/avatar to help discern any similar names or identity mix ups.
The search result would then show what mmorpg the player is currently registered for as well as what server and what avatar name if different.
This could be a feature for registered members as well, which would help to increase your membership.