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Short but sweet: http://www.industrygamers.com/news/rift-dev-enjoying-the-hell-out-of-mmo-success/
A little on their choice of a subscriptionbased model. Seems they are not too worried about the near future ;-)
We dont need casuals in our games!!! Errm... Well we DO need casuals to fund and populate our games - But the games should be all about "hardcore" because: We dont need casuals in our games!!!
(repeat ad infinitum)