LaZy NATION Returns!! The EPIC GUILD from Guild Wars has launched!

araliun

The Debut Video by LaZy NATION for our friends and fans in Guild Wars 2





IMPERIUM: The Global Gaming Communities of Lazy NATION



Since our launch in the Factions Campaign, July, 2006, LaZy NATION has become known as one of THE largest, most successful, and enduring gaming community within the Guild Wars world.



For 5 years, LaZy NATION has contributed to the Guild Wars genre; both with in-game play and in real-life community service on behalf Guild Wars players to the Make-A-Wish Foundation.



Our introduction of the "community" aspect to guilds within Guild Wars helped revolutionize the term "social gaming", helping to not only challenge the developers at Arena-Net in their concepts of what a guild and alliance could be - but to also bring alive the adaption of global-social-networking adopted by several guilds/gaming communities within Guild Wars since.



The LaZy NATION brand and Guild Wars are synonymous; with our community being recognized by the gaming industry through endorsement of Arena-Net, in recognition of our first-ever in-game model and community.  "Clandestiny of Solitude", our initial flagship guild went on to spawn a mind-boggling global gaming community which at it peak was comprised of 4 alliances, 38 guilds, and over 850 global gamers playing together as part of a single community, one tag, one cap.  



Our accolades include the 2007 publishing of Arena-Net's press release to AMD - ATI and Becketts Massive Online Gamer Magazine who each went on to post their own blog highlights of not only Guild Wars, but of the guilds within the game; notably singling out our community with the distinction of "... they put The GUILD in Guild Wars".



Since that time, LaZy members have gone on to adopt other games, gaming communities, and/or taking time off until the release of Guild Wars 2.  Like them, LaZy has also focused on the same things, especially our continued commitment to the NCSoft parent-company MMO market; AION.



Like you, we too have waited a long time in anticipation of the day when Guild Wars 2 would be released.  Though our members have since adopted other MMO titles or took time off from gaming, their interest in returning to LaZy NATION for Guild Wars 2 has been nothing less than "motivational" to the community's leadership team, to say the least.  [it's one thing to be the king of a kingdom .... it's another when the kingdom repeatedly asks for the same leadership team to return and lead them].



Several great guilds and communities were born in the realm of Guild Wars' Campaigns; many going onto other gaming titles with their members.  Like them, our birth within Guild Wars gave rise to a global gaming nation, united as one.  They say "history repeats itself".  Even fewer say "lightning strikes twice".  We say "SUMMON the DRAGONS" of Guild Wars 2!; as we proudly announce, here, our return to the home from which we were born; bringing together the continued development, growth, and maturity our leadership model spawned in uniting players, guilds, and alliances within Guild Wars Campaigns.



In recognition of the advances in technology in the past several years in this area, we have decided to entirely redevelop our infrastructure,(which by itself has achieved numerous accolades), in anticipation of the new mechanics and style of gaming which Guild Wars 2 will introduce.  As Arena-Net advances the evolution of the Guild Wars story line, we too pride ourselves in "riding the wave" of advancements in global gaming through supportive infrastructure tool-sets which enables gamers to collaborate, communicate, interact and socialize in ways that well beyond the confines of the game itself.



So for those patiently waiting for the unveiling of our newly redesigned gaming portal; we offer you the chance to have a sneak-peak behind the curtain of the gaming community best known for being lazy ... LaZy NATION.





We look forward to reuniting with old friends and making new - and playing along side the other communities and guilds soon to be formed in the game we all love.





UPDATE:  This Just In!







It is great to see the familiar faces in days past from Guild Wars, returning to Guild Wars 2.



What is really exciting right now is that the dynamics of Guild Wars 2 offers players the opportunity to be part of multiple guilds and not just one.  This is a paradym shift from what Guild Wars offered, and we think that’s a very good thing.



Gaming has changed since the mid-2000's and MMOs have become even more dependent upon player social networking dynamics than ever before.  Gone are the days of the old archaic guild structure with their mandatory member loyalty systems (the "personal kingdom approach").  We are pleased to discover Guild Wars 2 will embrace an open communal system which allows players to belong to multiple communal social networking groups.  If players come into Guild Wars 2 and attempt the same “kingdom management” style of managing guilds, we think they are in for a wake-up call.



LaZy NATION recognizes these changes and has embraced a similar open social networking model within our own community, similar to the Guild Wars 2 model, if not even more advanced.  We are excited to see these changes in development from Arena-Net as they are aligned with the initial vision and values LaZy NATION was built upon in Guild Wars.  Players no longer have to leave their guild and friends behind to experience and achieve other aspects of the game, and thus be impacted by the negative consequences such actions created in the past.  We had a saying in Guild Wars which we used to market our community:  “more players = more abilities to accomplish things in the game = more fun”.  It seems Arena-Net agrees.



Arena-Net’s vision for Guild Wars is not the only thing that has changed.  My vision for LaZy NATION and its members in Guild Wars 2 has also changed.  I realize that players will be part of multiple guilds, and as noted I think that’s great.  Reflecting back on what did not work well from Guild Wars, I wanted to approach Guild Wars 2 with a restructuring of LaZy’s vision, and more importantly, infrastructure and process designs.  Noting how many people had been part of LaZy in Guild Wars, but had to move on either because the game required them to, or by their own choosing, there had been tremendous churn of the player base and lots of emotions being part of saying goodbye.  Long before Arena-Net announced the guild changes for GW2, my mind was already at work in how to create a new core structure for community development in LaZy NATION for Guild Wars 2.  With that in mind, and a new vision to build and achieve, I set out to create the social experience of LaZy NET.  Oddly enough – or perhaps not – Arena-Net seems to be right in step with us.



So the challenge:  to allow players to remain part of the community – but to also allow them to participate in other communities in the same span of time; a means by which a member of LaZy’s “community” could remain part of said community and not have to leave it or be disconnected from it simply because they stopped being an active member in our guilds.



My mind has been staggered to think that 10,000 people have been part of LaZy.  10,000!  But what happened to those people; where are they now, and what became of previous friendships made?  Pondering those questions, and my response in addressing them, has brought about a new vision for LaZy’s core structure - one that has been realized with the creation of LaZy NET.







So what is it, this LaZy NET 'thing', you might ask?  Simple: it allows you to be part of our community’s social network.  A social network designed to build, foster, and maintain the friendships we make in the future, and a chance to reunite with players and friends from the past who may not wish to be actively part of LaZy in one of our gaming divisions but would rather just remain in touch with the people who have been part of LaZy; their friends.  LaZy NET is a social network, hosted on our infrastructure, which allows members to have accounts to the community on the network.  You can use all the social tools we have integrated into the network; tools which help foster and promote community, communication, and notably a “tethering” whereby you don’t have to be in game, in a LaZy guild, in order to remain part of the community.  Now you can be part of the community – and if you wish, you can also play a game with us now and then.  We’ve learned people come and go based upon the interests in games, their desires to play different games, and of course real-life.



In the end, after 5 years of gaming, we have learned one simple but very important lesson:  Gaming is about developing and retaining friendships.  LaZy NATION is now designed, structured, equipped, and enabled to do exactly that.  And THAT puts a big smile on my face, and hopefully yours as well.  There are so many guilds to choose from … but there are very few that are truly ground-breaking visionaries in MMO gaming.  LaZy NATION is both.



So if you are returning to check out the community via the website, or you are looking for a truly unique and well-designed, well-managed gaming community that strives to evolve, improve, and focus on the value of friendships, Welcome (back) to IMPERIUM: The Global Gaming Communities of LaZy NATION.

















Cheers from all of us at LaZy NATION, and a personal "welcome home" shout out to all our fans.  





AraliunSun / Mark

Founder and Leader