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XBOX One goes to China in September

NadiaNadia Member UncommonPosts: 11,798

http://www.bbc.com/news/technology-27216578

It is the first foreign company to announce the sale of its consoles in China after the country lifted a 14-year old ban in January this year.

Microsoft will launch the console in collaboration with BesTV New Media Co, a subsidiary of Shanghai Media Group.

 

http://www.usatoday.com/story/tech/gaming/2014/04/29/microsoft-xbox-one-china/8494961/

The Xbox One will be the first video game system to be introduced into China in more than a decade. A ban has kept Western console systems from being sold in the country. Microsoft plans to begin offering the system in China in September.

"Launching Xbox One in China is a significant milestone for us and for the industry, and it's a step forward in our vision to deliver the best games and entertainment experiences to more fans around the world," said Yusuf Mehdi, the corporate vice president of marketing and strategy for Microsoft's devices and studios, in a post on news.xbox.com.

Microsoft formed E-Home Entertainment, a strategic joint venture with Internet TV company BesTV, last year after China created the Shanghai Free Trade Zone. Among the products that can be sold in China through the zone are, for the first time, video game and entertainment devices.

The Xbox One will be the first game console to provide streaming Net TV services in China, said E-Home Entertainment Development Co. Ltd. chairman Dazhong Zhang in a statement released by Microsoft. "The launch of Xbox is a milestone for our company in the family entertainment market and will create profit growth opportunities,' he said in a statement. "Furthermore, we will continue our investment and support into research and development for gaming content together with Microsoft."

Microsoft has sold more than five million Xbox One consoles to retailers in 13 countries so far — priced at $500 in the U.S. It expects to have the console available in 42 markets globally by launch in China.

Comments

  • XiaokiXiaoki Member EpicPosts: 4,045

    American McGee(of Alice fame) lives in China and made a post on Facebook saying that its a big waste of time and money.


    Main points being that Xbox One and PS4 are currently available in China, rampant piracy and that every single video game must be approved by the Ministry of Culture.

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