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I think think this video is worth checking out, considering the amount of back and forth about the business model.
Doing Free to Play Wrong - How Bad Monetization Harms F2P Games - Extra Credits
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I don't like cash shops. I would like cash shops more if I could pay with real money, but you pay with some kind of crystals. I guess there might not be a way around it, or they would choose to let you pay with money because they would sell more if it was more convenient to buy.
What happens when I want to buy something, is that I go to the web site to buy crystals. They come in packs, the more crystals you buy, the less you pay per crystals. Also I can't buy the exact number of crystals that I need. These two reasons make me buy more crystals than I need. The leftover crystals just sitting there is what makes me resent my buying at all, which makes me hate cash shops.
During developement all games are sandboxes. At release they all become theme parks.