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F2P -> B2P

IkedaIkeda Member RarePosts: 2,751

In an interesting turn of events, funcom has announced the Lego MFO is going from F2P to B2P with it's recent upgrades.

Will it work out for them?  Or will it go back to F2P in a couple of months?  

 

Source:  http://www.ign.com/articles/2015/06/22/lego-minifigures-online-release-date-announced?utm_source=IGN%20hub%20page&utm_medium=IGN%20(front%20page)&utm_content=1&utm_campaign=Blogroll

Comments

  • KyleranKyleran Member LegendaryPosts: 44,058
    It depends how it's done, but I've viewed B2P as F2P with an upfront cost, can't call it an improvement.

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  • DakeruDakeru Member EpicPosts: 3,803

    As I said in the other thread - they are ripping people off.

    Last Christmas they sold a lifetime sub for 100$. The sub included monthly cash for the cash shop similar to what TSW did.

     

    Now let's have a look at the faq:

    Q: When will unlimited memberships no longer be available?

    A: Unlimited memberships will be phased out close to the launch of the buy-to-play version.

     

    The lifetime benefits end after merely 6 months...

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  • FrodoFraginsFrodoFragins Member EpicPosts: 6,057
    Originally posted by Dakeru

    As I said in the other thread - they are ripping people off.

    Last Christmas they sold a lifetime sub for 100$. The sub included monthly cash for the cash shop similar to what TSW did.

     

    Now let's have a look at the faq:

    Q: When will unlimited memberships no longer be available?

    A: Unlimited memberships will be phased out close to the launch of the buy-to-play version.

     

    The lifetime benefits end after merely 6 months...

    That says they won't be offering them any more to new people, not that the benefits disappear for those that bought them.

  • DakeruDakeru Member EpicPosts: 3,803
    Originally posted by FrodoFragins

    That says they won't be offering them any more to new people, not that the benefits disappear for those that bought them.

    I don't know about that.

     

    Q: What about Diamonds?

    A: Diamonds will also be removed. Existing diamonds will be converted to stars.

     

    It depends now on what the new value of stars will become, however stars are regular drops from monsters simply used to upgrade your characters at this point.

    So it's unlikely that they can be used to anything cash shop related in the future.

    Harbinger of Fools
  • LoktofeitLoktofeit Member RarePosts: 14,247
    Originally posted by Dakeru

    As I said in the other thread - they are ripping people off.

    Last Christmas they sold a lifetime sub for 100$. The sub included monthly cash for the cash shop similar to what TSW did.

     

    Now let's have a look at the faq:

    Q: When will unlimited memberships no longer be available?

    A: Unlimited memberships will be phased out close to the launch of the buy-to-play version.

     

    The lifetime benefits end after merely 6 months...

    That seems a rather odd interpretation of the question and answer. 

    Historically, lifetime memberships got transferred over to VIP or some other plan when a game changed business models. The FAQ also says that players who spent any money in the current version will be automatically upgraded to the full purchased version, so it would be odd to hook up the $5 customer and not the $100 customer, no? 

     

    EDIT: I just looked back through my records, and my sons' Unlimited Memberships were $24.99. Do you have a link to this $100 thing?

     

     

     

    There isn't a "right" or "wrong" way to play, if you want to use a screwdriver to put nails into wood, have at it, simply don't complain when the guy next to you with the hammer is doing it much better and easier. - Allein
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  • DakeruDakeru Member EpicPosts: 3,803
    Originally posted by Loktofeit

     

    EDIT: I just looked back through my records, and my sons' Unlimited Memberships were $24.99. Do you have a link to this $100 thing?

    No, I don't. It was an email sent to me introducing the Christmas dungeon and this "limited time offer"

    Harbinger of Fools
  • gervaise1gervaise1 Member EpicPosts: 6,919
    Originally posted by Kyleran
    It depends how it's done, but I've viewed B2P as F2P with an upfront cost, can't call it an improvement.

    No. If you take that position you may as well say that a subscription based game is simply f2p with a mandatory monthly cash shop purchase.

    There are two criteria at work that can be considered when deciding what tag to place on a game: the game play element and the business element involved.

    The game play element is key but the business element is the most obvious. There is the upfront cost and the continuing cost. And we tag games accordingly. The payment criteria a company opts for - often - drives the game play design: In crude terms:

    • f2p: build in the "desire" to buy things from the cash shop
    • b2p: aim for wham, bam to drive sales
    • sub: aim to keep people in game - usually gring away on rep etc.
    Crude because its not that simple. However - germane to this thread is that simply changing the payment model post launch won't change the game play elements. So Lego Minifigures will continue to be a "f2p" game with "inducements" to buy things from the cash shop; TESO still has the "grind" built into it despite abandoning the sub and so on. And it is why conversions are often seen as poor examples of the game type they have morphed into.
     
     
    What this move suggests is the "attraction" of 100% "free to download" may be declining. A "tiny amount" from every account being preferable to "more" accounts many of whom pay nothing.
  • LoktofeitLoktofeit Member RarePosts: 14,247
    Originally posted by gervaise1
    Originally posted by Kyleran
    It depends how it's done, but I've viewed B2P as F2P with an upfront cost, can't call it an improvement.

    No. If you take that position you may as well say that a subscription based game is simply f2p with a mandatory monthly cash shop purchase.

    There are two criteria at work that can be considered when deciding what tag to place on a game: the game play element and the business element involved.

    The game play element is key but the business element is the most obvious. There is the upfront cost and the continuing cost. And we tag games accordingly. The payment criteria a company opts for - often - drives the game play design: In crude terms:

    • f2p: build in the "desire" to buy things from the cash shop
    • b2p: aim for wham, bam to drive sales
    • sub: aim to keep people in game - usually gring away on rep etc.
    Crude because its not that simple. However - germane to this thread is that simply changing the payment model post launch won't change the game play elements. So Lego Minifigures will continue to be a "f2p" game with "inducements" to buy things from the cash shop; TESO still has the "grind" built into it despite abandoning the sub and so on. And it is why conversions are often seen as poor examples of the game type they have morphed into.
     
     
    What this move suggests is the "attraction" of 100% "free to download" may be declining. A "tiny amount" from every account being preferable to "more" accounts many of whom pay nothing.

    You tell him he is wrong and then create a lengthy explanation of why he is correct. image

    There isn't a "right" or "wrong" way to play, if you want to use a screwdriver to put nails into wood, have at it, simply don't complain when the guy next to you with the hammer is doing it much better and easier. - Allein
    "Graphics are often supplied by Engines that (some) MMORPG's are built in" - Spuffyre

  • DocBrodyDocBrody Member UncommonPosts: 1,926
    Originally posted by Dakeru

     

    The lifetime benefits end after merely 6 months...

    impossible.

    I still got my lifetime sub benefits (monthly points) after TSW went buy2play

    TSW lifetime sub was another amazing deal that really paid off and will continue to do so for quite some time :)

     

  • DakeruDakeru Member EpicPosts: 3,803
    Originally posted by DocBrody
    Originally posted by Dakeru

     

    The lifetime benefits end after merely 6 months...

    impossible.

    I still got my lifetime sub benefits (monthly points) after TSW went buy2play

    TSW lifetime sub was another amazing deal that really paid off and will continue to do so for quite some time :)

     

    And that is why I ponder over the faq where they clearly say that all the cash currency is being converted into stars which is a normal drop item used for character builds.

    Harbinger of Fools
  • gervaise1gervaise1 Member EpicPosts: 6,919
    Originally posted by Loktofeit
    Originally posted by gervaise1
    Originally posted by Kyleran
    It depends how it's done, but I've viewed B2P as F2P with an upfront cost, can't call it an improvement.

    No. If you take that position you may as well say that a subscription based game is simply f2p with a mandatory monthly cash shop purchase.

    There are two criteria at work that can be considered when deciding what tag to place on a game: the game play element and the business element involved.

    The game play element is key but the business element is the most obvious. There is the upfront cost and the continuing cost. And we tag games accordingly. The payment criteria a company opts for - often - drives the game play design: In crude terms:

    • f2p: build in the "desire" to buy things from the cash shop
    • b2p: aim for wham, bam to drive sales
    • sub: aim to keep people in game - usually gring away on rep etc.
    Crude because its not that simple. However - germane to this thread is that simply changing the payment model post launch won't change the game play elements. So Lego Minifigures will continue to be a "f2p" game with "inducements" to buy things from the cash shop; TESO still has the "grind" built into it despite abandoning the sub and so on. And it is why conversions are often seen as poor examples of the game type they have morphed into.
     
     
    What this move suggests is the "attraction" of 100% "free to download" may be declining. A "tiny amount" from every account being preferable to "more" accounts many of whom pay nothing.

    You tell him he is wrong and then create a lengthy explanation of why he is correct. image

    Not at all. Kyleran wrote a general comment about b2p games being f2p with an upfront cost.

    Nominally  "B2P" e.g. Destiny, South Park, Dark Souls are all about creating a compelling experience that the creators hope will attract enough people to buy the game. The typical complaint about such games is that they only last so many hours.

    A f2p game - historically - relies on being free to try rather than good reviews and then aims to get people to buy "in game help". The fundamental design of a b2p game is not the same as a f2p game. And there are numerous interviews and articles out there about this. And its complicated because of hybrid models.

    Which is why Turbine simply adding an upfront cost won't change the type of game that LMO is. And Kyleran can - rightly - regard LMO specifically as f2p with an upfront cost. Different from all b2p games being f2p though.

  • Po_ggPo_gg Member EpicPosts: 5,749
    Originally posted by DocBrody
    Originally posted by Dakeru

    The lifetime benefits end after merely 6 months...

    impossible.

    I still got my lifetime sub benefits (monthly points) after TSW went buy2play

    TSW lifetime sub was another amazing deal that really paid off and will continue to do so for quite some time :)

    Not a suited comparison, TSW simply dropped the mandatory sub, while Minifigs will add a mandatory box purchase... and yep, TSW's GM is a cool offer indeed :)

    I'm just a bystander on this however, I don't play Minifigs (even if I like FC, occasionally they release games which are not for me image), and since I never spent a dime on it, I think after the re-launch my acc will gone - not that I planned to go back anyways.

    I only follow this change out of curiousity, an f2p -> b2p change is pretty odd... but if it will be a successful one, I think the voices of "switch AoC to b2p like TSW" will rise again, pointing back at this Minifigs switch.

  • VorthanionVorthanion Member RarePosts: 2,749
    The money barrier to entry ensures they get more spenders in the game and fewer freeloaders.

    image
  • LoktofeitLoktofeit Member RarePosts: 14,247
    Originally posted by gervaise1
    Originally posted by Loktofeit
    Originally posted by gervaise1
    Originally posted by Kyleran
    It depends how it's done, but I've viewed B2P as F2P with an upfront cost, can't call it an improvement.

    No. If you take that position you may as well say that a subscription based game is simply f2p with a mandatory monthly cash shop purchase.

    There are two criteria at work that can be considered when deciding what tag to place on a game: the game play element and the business element involved.

    The game play element is key but the business element is the most obvious. There is the upfront cost and the continuing cost. And we tag games accordingly. The payment criteria a company opts for - often - drives the game play design: In crude terms:

    • f2p: build in the "desire" to buy things from the cash shop
    • b2p: aim for wham, bam to drive sales
    • sub: aim to keep people in game - usually gring away on rep etc.
    Crude because its not that simple. However - germane to this thread is that simply changing the payment model post launch won't change the game play elements. So Lego Minifigures will continue to be a "f2p" game with "inducements" to buy things from the cash shop; TESO still has the "grind" built into it despite abandoning the sub and so on. And it is why conversions are often seen as poor examples of the game type they have morphed into.
     
     
    What this move suggests is the "attraction" of 100% "free to download" may be declining. A "tiny amount" from every account being preferable to "more" accounts many of whom pay nothing.

    You tell him he is wrong and then create a lengthy explanation of why he is correct. image

    Not at all. Kyleran wrote a general comment about b2p games being f2p with an upfront cost.

    Nominally  "B2P" e.g. Destiny, South Park, Dark Souls....

     

    ...but we're talking about MMOs. A standalone, non-persistent title is a whole other topic, and there's plenty of horse armor to go around among those titles, as well. :) 

     

    There isn't a "right" or "wrong" way to play, if you want to use a screwdriver to put nails into wood, have at it, simply don't complain when the guy next to you with the hammer is doing it much better and easier. - Allein
    "Graphics are often supplied by Engines that (some) MMORPG's are built in" - Spuffyre

  • LoktofeitLoktofeit Member RarePosts: 14,247
    Originally posted by Po_gg

    I'm just a bystander on this however, I don't play Minifigs (even if I like FC, occasionally they release games which are not for me image), and since I never spent a dime on it, I think after the re-launch my acc will gone - not that I planned to go back anyways.

    I only follow this change out of curiousity, an f2p -> b2p change is pretty odd... but if it will be a successful one, I think the voices of "switch AoC to b2p like TSW" will rise again, pointing back at this Minifigs switch.

    Very different market. Minifigs is going for a far younger audience than AoC and TSW are. This is just my speculation as someone who works in marketing in the industry, but it looks like we've got a younger target audience with parents paying. Parents prefer subscriptions for kids. 

    • - Fire and forget : no need to worry if the kid will have access next month with an automatic payment being made
    • - Less need or interest for additional spending : The sub is either all inclusive or a premium membership so the child is far less likely to look to buy or ask to buy additional items/services. 
    • - Money out of the hands of kids : Less worry about discovering $420 worth of virtual pets/cash/resources/buffs because the kid snuck the tablet to be with them. :) 

     

     

    There isn't a "right" or "wrong" way to play, if you want to use a screwdriver to put nails into wood, have at it, simply don't complain when the guy next to you with the hammer is doing it much better and easier. - Allein
    "Graphics are often supplied by Engines that (some) MMORPG's are built in" - Spuffyre

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