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What's the likelyhood Star Citizen has a psychologist on board?

KiyorisKiyoris Member RarePosts: 2,130
edited December 2015 in Star Citizen
So, I find this interesting.

This game generated $100 million. That's...amazing.

They seem to know what they're doing to generate the maximum amount of profits.

They realized that keeping crowdfunding going as long as possible, would keep generating more and more profit.


Not only that. They seem to be keenly aware of certain things.

They realize that limiting the sale of some ships, making them more exclusive, creates far more interest in them. Allowing them to ask ridiculous sums for them.

They realize that putting time limits on sales,  creates more interest in them, it keeps people hooked. Those spenders don't want to miss a sale.


They know things that a lay person who doesn't understand the human psyche, knows.

I would be amazed if they figured all this out on their own, and didn't have at least one psychologist helping them generate the most amount of money.
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Comments

  • CrazyhorsekCrazyhorsek Member UncommonPosts: 272
    Nah... you're just trying to put a scientific / clinical spin on failure lol

    image
  • KiyorisKiyoris Member RarePosts: 2,130
    Nah... you're just trying to put a scientific / clinical spin on failure lol
    It's not a failure is it. The game might be a failure, but the amounts of money they are generating is insane.

    They just go lucky? They just know all of this stuff by accident? Nah, there has to be someone behind the scenes knowing how to generate the most amount of cash.
  • GrumpyHobbitGrumpyHobbit Member RarePosts: 1,220
    Why a psychologist?

    Sounds to me if your premise had any grain of truth that what you are describing fits into what a Marketing department would do.

    I mean seriously, I know next to nothing about marketing but even I know that if you stick a 'limited edition' sticker on something you can get away with charging more for it.
  • DistopiaDistopia Member EpicPosts: 21,183
    edited December 2015
    Game development and Psychology go hand in hand.
    Edit: by that i mean an understanding of the latter, increases the likely-hood of succeeding at the former.

    For every minute you are angry , you lose 60 seconds of happiness."-Emerson


  • DistopiaDistopia Member EpicPosts: 21,183
    Why a psychologist?

    Sounds to me if your premise had any grain of truth that what you are describing fits into what a Marketing department would do.

    I mean seriously, I know next to nothing about marketing but even I know that if you stick a 'limited edition' sticker on something you can get away with charging more for it.
    Psychology is more or less a study of what makes us tick, there is plenty of said research used in Marketing as well.

    For every minute you are angry , you lose 60 seconds of happiness."-Emerson


  • GrumpyHobbitGrumpyHobbit Member RarePosts: 1,220
    Yeah but employing a psychologist sounds 'wasteful' but hiring a marketing person sounds normal.

    Not that I really follow the game but all these SC threads are filled with people talking crazy and coming up with mad rants and freaky reasons why they hate the game.

    My assumption (right or wrong) is that the OP is trying to continue bashing the game like so many other threads are doing and this is just a slightly well hidden way to do it.


    Sort of like asking if they employ a 5 star Michelin chef because their cornflakes are really tasty.
  • LeoTolstoyLeoTolstoy Member UncommonPosts: 30
    Modern Marketing was born out of psychology....look up Edward Bernays (the nephew of Freud). 

    OP may be on to something, but I doubt Chis Roberts would have the savvy to hire an actual psychologist to analyze crowd control.

    I think it's more in the way that psychology is such an integral part of marketing and advertising.
  • Octagon7711Octagon7711 Member LegendaryPosts: 9,004
    Big companies do hire psychologists to find ways to make their products more desired.  I don't really know if game companies do but they do look around and observe marketing and sales techniques used by other businesses and adopt them to their use.  


    "We all do the best we can based on life experience, point of view, and our ability to believe in ourselves." - Naropa      "We don't see things as they are, we see them as we are."  SR Covey

  • GrumpyHobbitGrumpyHobbit Member RarePosts: 1,220
    Sure but to me none of the examples given sound anything more then common sense and hardly need to be explained by involving some psychological expert.

    To me the reason the game has made so much money is...because people want to invest in the idea of a game. I see no reason for such deep seated hated, jealousy or searching for some extraordinary reason why the game has made money. All the vitriol around this game is really sad. 
  • BeansnBreadBeansnBread Member EpicPosts: 7,254
    This thread is a huge compliment to their marketing decisions.
  • ArglebargleArglebargle Member EpicPosts: 3,485
    Their marketing has been brilliant.  My suspicion has always been that they are bringing some Hollywood tricks to a starving game genre fandom.  They are probably surprised themselves about how it has gone.  If they can continue to bring in 3mil+ a month, they have really gotten the golden goose onto the gravy train.

    If you are holding out for the perfect game, the only game you play will be the waiting one.

  • forcelimaforcelima Member UncommonPosts: 232
    Neuromarketing is real but doubt they invested into it.
  • KyleranKyleran Member LegendaryPosts: 44,093
    No matter how the game turns out, the marketing of it will go down in the annals of gaming history.

    "True friends stab you in the front." | Oscar Wilde 

    "I need to finish" - Christian Wolff: The Accountant

    Just trying to live long enough to play a new, released MMORPG, playing New Worlds atm

    Fools find no pleasure in understanding but delight in airing their own opinions. Pvbs 18:2, NIV

    Don't just play games, inhabit virtual worlds™

    "This is the most intelligent, well qualified and articulate response to a post I have ever seen on these forums. It's a shame most people here won't have the attention span to read past the second line." - Anon






  • KiyorisKiyoris Member RarePosts: 2,130
    edited December 2015
    forcelima said:
    Neuromarketing
    crap, it's actually as scary as it sounds

    they actually scan the brain regions of people when they watch commercials, wtf

    post the conspiracy picture again please
  • BrenelaelBrenelael Member UncommonPosts: 3,821
    off topic: best signature ever?
    I think it's fitting. I've had it for years now and every time I think about changing it I stumble across a forum with threads and posts like this one has and it just becomes relevant again. =)

    Bren

    while(horse==dead)
    {
    beat();
    }

  • MrSnufflesMrSnuffles Member UncommonPosts: 1,117
    You don't need to be a psychologist to know the 3 fundamental rules of marketing:

    1. Scarcity
    Limited time and Quantity offers

    2. Timing
    When to start your campaigns (Christmas, X year anniversary ...)

    3. Bandwagon effect
    "Over 500,000 people have already bought X and say it's the best since sliced bread."

    I think this is pretty common knowledge and not a secret.

    Star citizen uses all these methods very effectively. They also do not restrict the grey market because that is increasing their revenue due to opportunist thinking they can make a quick buck by flipping limited time offers on the grey market.




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    "It's pretty simple, really. If your only intention in posting about a particular game or topic is to be negative, then yes, you should probably move on. Voicing a negative opinion is fine, continually doing so on the same game is basically just trolling."
    - Michael Bitton
    Community Manager, MMORPG.com

    "As an online discussion about Star Citizen grows longer, the probability of a comparison involving Derek Smart approaches 1" - MrSnuffles's law

    "I am jumping in here a bit without knowing exactly what you all or talking about." 
    - SEANMCAD

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  • jcrg99jcrg99 Member UncommonPosts: 723
    Their tactics are pretty old and obvious. The amazing here is that even in the modern days, there are still people that fall in such kind of crap, no matter how those people fail. They are settig their expectations absurdly low, by the way, from what I have been noticing. They talk about things meh,like if it was the ultimate of the things.
    People spending so much will live in denial, in general. People hardly admit that was fooled. I admit. I was too. But not twice ;)
    But the high majority were not so fools. Spent just a basic level, notice the issues and stopped to fund, or asked their money back.
  • goboygogoboygo Member RarePosts: 2,141
    You mean do they have a good marketing department?  Most really successfully companies do, so my guess is yes judging by the results.
  • GdemamiGdemami Member EpicPosts: 12,342
    Psychology...a witchery of modern age. More people believe it, more real, and working, it is.


    Seems like ridiculous beliefs are a part of human nature and there is no escape from it...
  • H0urg1assH0urg1ass Member EpicPosts: 2,380
    The sales tactics that they are using is already implementing a hundred years worth of known psychological stimuli.

    People, and Americans especially, hate being "last" in, to, or at anything.  So telling people that they can be the first to do or own something is a quick sale with people who can't see through this type of conditioning.

    Being "the only" is also a big deal, especially among gamers.  Being "the only" person to do something is quite often the differentiating factor between one gamer and another.  I'm "the only" person in this game who has "x" sword.

    This game, and really most others, all use some form of these two psychological factors to sell more copies.  When was the last time that you saw a game with "Pre-order now and get the exclusive panties of witchening for your heroine!".  The game could be utter shit, but the temptation to pre-order so that you can be part of the crowd that has "x" item is too much for some people.

    I'm one of those older gamers who has learned to just relax, let the hype sweep over me and then think "Will having any of this really effect my enjoyment of the game?"  If the answer is truly "no", then screw it.  Quite frequently I let games sit on the market for six months to a year before I buy them.  

    Not only am I not getting caught up in the hype, but I'll get the game and all overpriced DLC at 75% off during a steam sale.  They way I look at it, all I do is win, win, win when I'm saving that kind of money and still  having fun.
  • EpicJohnsonEpicJohnson Member UncommonPosts: 83
    Last I checked this was not a steam game.
  • EpicJohnsonEpicJohnson Member UncommonPosts: 83
    So Chris Roberts Hiring his wife was a smart move, Isn't she in charge of marketing?
  • jesteralwaysjesteralways Member RarePosts: 2,560
    Kiyoris said:
    So, I find this interesting.

    This game generated $100 million. That's...amazing.

    They seem to know what they're doing to generate the maximum amount of profits.

    They realized that keeping crowdfunding going as long as possible, would keep generating more and more profit.


    Not only that. They seem to be keenly aware of certain things.

    They realize that limiting the sale of some ships, making them more exclusive, creates far more interest in them. Allowing them to ask ridiculous sums for them.

    They realize that putting time limits on sales,  creates more interest in them, it keeps people hooked. Those spenders don't want to miss a sale.


    They know things that a lay person who doesn't understand the human psyche, knows.

    I would be amazed if they figured all this out on their own, and didn't have at least one psychologist helping them generate the most amount of money.
    It is called market research, not phsychology. It is the same as swtor putting companion and story behind a limited time paywall despite having a subscription. They did research and found out people are willing to spend money that way. Many will hate it but the meager number of people who will spend money will spend in a way that the voice of naysayer soon go silent. In this case however those who are paying are doing so because they believe they are being part of creating a virtual universe where they will live and thrive.

    Boobs are LIFE, Boobs are LOVE, Boobs are JUSTICE, Boobs are mankind's HOPES and DREAMS. People who complain about boobs have lost their humanity.

  • Octagon7711Octagon7711 Member LegendaryPosts: 9,004
    edited December 2015
    Unless you're a marketing psychologist. Or a marketing research consultant with a degree in psychology.


    "We all do the best we can based on life experience, point of view, and our ability to believe in ourselves." - Naropa      "We don't see things as they are, we see them as we are."  SR Covey

  • Superman0XSuperman0X Member RarePosts: 2,292
    edited December 2015
    goboygo said:
    You mean do they have a good marketing department?  Most really successfully companies do, so my guess is yes judging by the results.
    This is not marketing, this is sales. The fact that they actually have someone working on this (at all) is what has made them money (before launch). Normally, this is first looked at as part of the launch/operations.

    P.S. Their revenue is not significant when compared to game in actual operation... but it is significant when compared to other games in development (which typically have 0 revenue).
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