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Branding From the Roots Up
Franciscourant
Member UncommonPosts: 356
in Crowfall
http://www.gamasutra.com/blogs/BillyGarretsen/20160518/272975/Crowfall_Branding_From_the_Roots_Up.php
New article posted on Gamasutra and written by Billy Garretsen (UX Design Lead for Crowfall).
"“Survival” is a key component of Crowfall’s premise, and many of the initial concept paintings provided by artists Dave Greco and Allison Theus depicted a frozen and decaying world. When choosing the color palette, I leaned heavily towards neutrals and cool blues to help convey that tone. Traditionally, warm colors are used for major headers and primary call-to-action buttons.
New article posted on Gamasutra and written by Billy Garretsen (UX Design Lead for Crowfall).
"“Survival” is a key component of Crowfall’s premise, and many of the initial concept paintings provided by artists Dave Greco and Allison Theus depicted a frozen and decaying world. When choosing the color palette, I leaned heavily towards neutrals and cool blues to help convey that tone. Traditionally, warm colors are used for major headers and primary call-to-action buttons.
Todd made it clear that he did not want the presentation of Crowfall to look like your average fantasy video game property. We would not use things like scrollwork, gilding, parchment, wax seals and so forth in our iconography or framing. Many fantasy video games include these classic tropes to better engross you in the world experience, but Todd felt that they had been overused so much at this point that they wouldn’t help us stand out."
