"One of the most difficult tasks men can perform, however much others may despise it, is the invention of good games and it cannot be done by men out of touch with their instinctive selves." - Carl Jung
You think Enzo Ferrari didn't drive a vehicle off the factory floor whenever they made a new model? If I owned the company, I'd do whatever the hell I wanted with my account other than participate in tournaments.
Honestly, I think its better for companies to allow account sharing and selling. Let the free market decide how your game is consumed. It will also boost sales from account sellers and make more legitimate outlets for players who do decide to consume those services.
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