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that I ran accross at HSX.com, http://movies.hsx.com/servlet/SecurityDetail?symbol=AVATR.
"Avatar aka Project 880"
""In the future, Jake, a paraplegic war veteran is brought to another planet, Pandora, which is inhabited by the Na'vi, a humanoid race with their own language and culture. Those from Earth find themselves at odds with each other and the local culture." The secretive Project 880 is a retooled version of James Cameron's long-dormant Avatar, which was going to be the first feature film using a cast of CGI actors. Technology has finally caught up for Cameron to realize his dream. Cameron first wants to create a multi-player online game, then shoot the theatrical film in that universe."
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Looks like this may actually have a chance of happening.
www.hollywoodreporter.com/thr/columns/film_reporter_display.jsp?vnu_content_id=1002801137
I also found this article on Camerons theory of hooking gameplaying moviegoers:
www.businessweek.com/magazine/content/06_07/b3971073.htm