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CCP "World of Darkness": Targeting 18-25 yr. FEMALE demographic

Rayx0rRayx0r Member, Newbie CommonPosts: 2,902

Taken from: http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/5344839/Virtual-world-is-a-real-money-maker.html

It was also noted on a recent Eve Online Podcast I think it was "Podded" that CCP had made this announcement not too long ago in a seperate source.

"Mr Veigar Pétursson says, with more professional males in the 25-35-year-old age range losing their jobs, he has seen the number of subscribers soar since the economic crisis began. CCP Games has been profitable since 2004, but all profits are currently being reinvested in Eve Online and also into creating World of Darkness, a new online subscription game about vampires targeting an 18-25-year-old, female demographic. "

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So, how do some of you feel about this who have been anticipating a World of Darkness MMO for so many years like myself?  What sort of conclusions are beginning to swim around in your head?

Personally I think theyre brilliant!  If this works as planned and it draws a female audience, in turn it will obviously draw a male audience in the same age bracket.  Im not sure how fem they plan on making the game, but I would imagine that fashion will probably play a very large role in this MMO.

so what are your thoughts?

image

“"If you want a picture of the future, imagine a robot foot stomping on a human face -- forever."
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Comments

  • Shiva_ShadowShiva_Shadow Member Posts: 216

    Eh.... I'd have to say I am of two minds about this.  My woman's lib instincts tell me to somehow resent this statement, as WoD was one of those games I was looking forward to, but really.. it's their money to invest, none of my business and it's not like I really have the money at the moment for a subscription game. 

  • PherusaPherusa Member Posts: 38

    If it works for P&P, why not for an MMO? If you wanted to interest a girl for P&P in the past, the world of darkness was the choice. Though I don't know how they want to implement intrigues, coteries, rumours and other "social" quests which were the main part of WoD in my eyes.  Adding fancy dresses, but design quests like "slay 20 werwolves" wouldn't attract more than other mmos.

  • daarcodaarco Member UncommonPosts: 4,276

    I think it sounds great. But i tend to take those kind of dev statements with a grain of salt. Its not fact or solid truth.

    And i have played the WoD RPG game, and the vampires are insane..not human. Its "world of darkness" after all, not "world of happiness" : )

     

  • IlvaldyrIlvaldyr Member CommonPosts: 2,142
    Originally posted by Rayx0r


    Personally I think theyre brilliant!  If this works as planned and it draws a female audience, in turn it will obviously draw a male audience in the 12-85 age bracket.  Im not sure how fem they plan on making the game, but I would imagine that fashion will probably play a very large role in this MMO.
    so what are your thoughts?

    Slight rewrite.

    Well, if they've done their homework and really are aiming for the 18-25 year old female demographic, then we can expect a game with heavy social aspects/RPing and less of a hack/slash/pwn e-sport mentality.

    Definately not a bad thing; we haven't had a really good social-oriented MMORPG since SWG.

    image
    Playing: EVE, Final Fantasy 13, Uncharted 2, Need for Speed: Shift
  • Rayx0rRayx0r Member, Newbie CommonPosts: 2,902
    Originally posted by Shiva_Shadow


    Eh.... I'd have to say I am of two minds about this.  My woman's lib instincts tell me to somehow resent this statement, as WoD was one of those games I was looking forward to, but really.. it's their money to invest, none of my business and it's not like I really have the money at the moment for a subscription game. 



     

    which part of the statement leaves a bad taste in your mouth?  The age group, or that theyre specifically targetting that demographic? 

    image

    “"If you want a picture of the future, imagine a robot foot stomping on a human face -- forever."
  • Bruticus_XIBruticus_XI Member Posts: 827

    (I know very little about this game).

    Wait, a vampire MMO targetted to 18-25 yr. FEMALES? What other "chick book" has vampires in it...oh God...

    Well, I think it's a different shift in direction and I hope it works out for CCP. Hell, my girlfriend thought EVE was boring, but I thought it was a pretty good game. EVE can be the boy's game, and WoD can be the girl's. 

  • WycliffeWycliffe Member Posts: 354

    I don't know why you would resent this. Being in the male 18-25 demographic myself, plenty of the current retail MMOs are already vying for my money. Why shouldn't one target the better half?

     

    As for the "get the women, men will follow" philosophy; well just supports the first assumption I had about the WoD MMO. I had a friend who was really into the WoD universe back in highschool so i'm aware this license attracts the LARP/cosplay crowd. If you watched Trublood you probably realize a lot of people find vampires erotic. Basically what i'm saying is this MMO is going to have a LOT of cyberz.

  • Shiva_ShadowShiva_Shadow Member Posts: 216

    Blah!!  Sorry Raxyor, I misread the original post and thought they said they were taking away money from WoD, ignore my previous entry and write it off as a tired mind please.

  • PherusaPherusa Member Posts: 38


    Fashion and design will play a key role in the game and the group has employed two supposedly well-known Icelandic fashion designers to create virtual "gothic-style" clothing for avatars. The group is hiring 100 more people in the next 12 months – including producers, animators and economists – to create its new virtual world.

    ... but this sounds fail. So the game will be full of teenager emo-chics who have to slay 20 werwolves to buy new fancy dresses? I hope fancy dresses are not the key point which seperates them from other mmos... otherwise they didn't understand, that it was not the ugly graphics why most females were turned off by mmos.

  • DarkPonyDarkPony Member Posts: 5,566

    Nothing wrong with this. Look at AOC and how they blatantly target the teenage male testosteron torrent ...

    I really wish them well with this. Girls are in general a tough crowd to draw into sitting behind a computer screen and keep them there and interested for a substantial amount of time in my (maybe prejudiced) mind (though there are always exceptions to this ofcourse).

  • Shiva_ShadowShiva_Shadow Member Posts: 216
    Originally posted by DarkPony


    Nothing wrong with this. Look at AOC and how they blatantly target the teenage male testosteron torrent ...
    I really wish them well with this. Girls are in general a tough crowd to draw into sitting behind a computer screen and keep them there and interested for a substantial amount of time in my (maybe prejudiced) mind (though there are always exceptions to this ofcourse).

     

    No offtense taken, as female, and someone who is just a few years outside of target age range at <grumble-grumble> I'd have to agree that both my gender and age group have a hard time finding the drive to sit down and really stick with a game.  My own issue is hating the grind, and occassionally... disappointed I can't get the cool item mall fashions have driven me away from the games.

  • JackdogJackdog Member UncommonPosts: 6,321

    Those modern day goth vampire paperback novels are selling really well now and anything beats another elf and dwarf fantasy setting, WoW and LoTRO have that market nailed, there are a couple of space  based games in the works and another superhero pne so I figure wtf go for it and I wish em the best of luck.

    I miss DAoC

  • DarkPonyDarkPony Member Posts: 5,566
    Originally posted by Shiva_Shadow

    Originally posted by DarkPony


    Nothing wrong with this. Look at AOC and how they blatantly target the teenage male testosteron torrent ...
    I really wish them well with this. Girls are in general a tough crowd to draw into sitting behind a computer screen and keep them there and interested for a substantial amount of time in my (maybe prejudiced) mind (though there are always exceptions to this ofcourse).

     

    No offtense taken, as female, and someone who is just a few years outside of target age range at <grumble-grumble> I'd have to agree that both my gender and age group have a hard time finding the drive to sit down and really stick with a game.  My own issue is hating the grind, and occassionally... disappointed I can't get the cool item mall fashions have driven me away from the games.

    Hehe. At 32 I'm starting to feel a little left out myself now and then. *pouts*

    It's great that they try this now that I think of it. As most companies won't take any risks with target groups and aim for the biggest and easy to reach ones. If they manage to pull this off and make a proffitable game out of this that really pleases an audience that has been left out a little; kudo's to them.

     

  • WickedjellyWickedjelly Member, Newbie CommonPosts: 4,990
    Originally posted by Rayx0r


    Taken from: http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/5344839/Virtual-world-is-a-real-money-maker.html
    It was also noted on a recent Eve Online Podcast I think it was "Podded" that CCP had made this announcement not too long ago in a seperate source.
    "Mr Veigar Pétursson says, with more professional males in the 25-35-year-old age range losing their jobs, he has seen the number of subscribers soar since the economic crisis began. CCP Games has been profitable since 2004, but all profits are currently being reinvested in Eve Online and also into creating World of Darkness, a new online subscription game about vampires targeting an 18-25-year-old, female demographic. "
    ------------------------------------------------------------------------------------------------------------------------------------------------------
    So, how do some of you feel about this who have been anticipating a World of Darkness MMO for so many years like myself?  What sort of conclusions are beginning to swim around in your head?
    Personally I think theyre brilliant!  If this works as planned and it draws a female audience, in turn it will obviously draw a male audience in the same age bracket.  Im not sure how fem they plan on making the game, but I would imagine that fashion will probably play a very large role in this MMO.
    so what are your thoughts?



     

    Smart move on their part.  The genre this mmo is going for interests me and it's nice to see someone trying something different. Not sure the community the game might foster would be one for my taste though but who knows?

    1. For god's sake mmo gamers, enough with the analogies. They're unnecessary and your comparisons are terrible, dissimilar, and illogical.

    2. To posters feeling the need to state how f2p really isn't f2p: Players understand the concept. You aren't privy to some secret the rest are missing. You're embarrassing yourself.

    3. Yes, Cpt. Obvious, we're not industry experts. Now run along and let the big people use the forums for their purpose.

  • Shiva_ShadowShiva_Shadow Member Posts: 216

    At 30 myself I think I am little too long in the tooth not to be aware of the foibles in my own personal nature and gender in general.  And I can't agree more if they can pull this off, they just might lure me away from f2p's because any game with cute outfits might just catch my interest for longer than a few weeks.  More power to them and I wish them the best of luck, because I'll be watching and waiting.

  • protorocprotoroc Member Posts: 1,042

    At least here in SW Fla, females are the majority of Vampire LARP players. If WOD is more RP/Social then combat, this will be 100% better for the game as socialization is the key factor to any successful White Wolf game (even the more combat focused Werewolf).

  • BarCrowBarCrow Member UncommonPosts: 2,195

    Great...the first true EmoMMORPG,   I did geek out in the early 90's and did some LARPing in the World of Darkness. They picked the right demographic. There were lots and lots of beautiful women , both edgy and emo.  Those were the days.  I really liked the PnP WoD games in which I participated as well....I just hope it's not too femme ....I would still like to give it a go.

  • KyleranKyleran Member LegendaryPosts: 44,059

    All they need to do is rename it, World of Darkness, Twilight Revisted and they'll have a huge smash on their hands.

    No, wait...

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  • cukimungacukimunga Member UncommonPosts: 2,258

    I think it great, maybe then some cute vampire I might hit on in game might actually be female in real life. But WoD has so much potential I just hope CCP dosen't screw this up.   I hope its nothing like DDO, I want a huge open world to run around in.

  • Shiva_ShadowShiva_Shadow Member Posts: 216

    My one worry is actually the combat system.. I rp'ed enough WoD games in rl to know that no game is without a little combat and some of the appeal was the cool moves a vampire could pull off, without you know.. that whole dying thing.  Social activity, cute clothes, are a big appeal, but if they have the same combat bugs as Matrix online the game might just die right out the gate.

  • SheistaSheista Member UncommonPosts: 1,203

    Do people forget that WoD is more than just vampires?  Werewolves and mages play a big part in the world, and the game, although RP heavy, is very combat and character-building oriented.

  • Shiva_ShadowShiva_Shadow Member Posts: 216
    Originally posted by Sheista


    Do people forget that WoD is more than just vampires?  Werewolves and mages play a big part in the world, and the game, although RP heavy, is very combat and character-building oriented.

     

    This is very true, but I never had the Mage books and I only gm'ed werewolves games, but I haven't read the mmo articles about this game so I couldn't say if those are to be included in it.

  • BarCrowBarCrow Member UncommonPosts: 2,195

    They will likely include the Garou....but I don't know if they will tackle mages...tho they should. I think it should have every thing....Werewolves ...vamps..mages..changelings and hunters. There is just too much source material that can be utilized.

  • error_404error_404 Member UncommonPosts: 108

    <----female, a little older than 25. This is a bit of rant.

    I have been really looking forward to news of this game, and I do not want to comdemn it before it's even out of the gate, this does make me little troubled though.  I like nice avatars as much as the next person. I like housing, crafting and socializing in games and although I'm more of a PvPer at heart, I enjoy good PvE too.

    Bottom line, I want to be killing stuff not playing dress up.

    I really don't want goth/emo barbie world :(

    And now that I've completely jumped the gun, assumed the worst and have had

    visions of Hello Kitty with vampires/werewolves, I hope I'm wrong.

  • SheistaSheista Member UncommonPosts: 1,203

    I really couldn't see CCP making the game without mages and werewolves.  What good would the game be if ALL you could choose is Vampire?  That would get old fast.  Plus, it's not really World of Darkness if it's just Vampires.. otherwise it would just be Vampire: The Masquerade Online.

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