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If you are ever going to be one of the top 5 developers in the mmo industry then you need to go to E3. Why ? Because that is where everyone is! E3 is pretty much your passage way into getting media attention. Ok so many of the gamers will not play the GW2 demo at E3 but everyone gets to see it. ArenaNet you can swear up and down you are going to the other shows for the fans but tell me how do you sell 5 million copies GW and only cater to West Coast/Europe because it is much cheaper for you to go there. You say it is for the fans but if it was really for the fans then maybe you and NCsoft should have your own Conference and invite your own fans there just like Blizzard does. This was a huge blow to your GW2 marketing and once again it proves your marketing strategy is completely backwards. Maybe next time you release a new game you can tell NCsoft to leave their rock band image at home next time.You just blew a ton of media coverage for your brand new mmo. Awesome job guys.
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ArenaNet never goes to E3 anymore. They will be at other conventions though so no worries. You know who else wasn't at E3? Blizzard. I'm not sure why you are getting so worked up about it.
edit: what the poster below said. In an interview the marketing head said that E3 wasn't as consumer friendly as before and that is what the GW2 team is aiming for.
E3 isn't as consumer friendly as it used to be. They used to go, when it was full of fans and what not, now it's mostly coproral and stuff. It just means, if GW2 is succesful, it really was a good game, not an over-hyped game.
They don't go because they cut costs and save to go to the other shows which cost them less to go to. All I 'm saying is that their marketing stretegy is totally backwards. So it isn't all about the fans as they claim because when Gaile was community manager they even said it was a cost effective decision not to go. GW2 still will be a great game but if they ever going to be in that elite group then making silly excuses not to show at the biggest event of the year (which everyone and their cousin watches) is mind boggling at best.
"E3 – First, let’s get one of the most-asked questions out of the way. We are NOT going to be on the floor at E3. We really have mixed feelings about E3. On the one hand it can be a great centralized way to meet press and retailers. On the other hand, it’s anti-fan. As the marketing guy, if I’m going to spend a boatload of money on a booth, videos, props, etc., I want to be able to share it with the folks who’ll geek-out on it the most – the fans! IMO, E3 could steal a page from gamescom, which is a combination of a civilized business/industry area and a showy exhibit hall that’s open to consumers. If they did that, E3 would be a no-brainer in my book"
http://www.arena.net/blog/arenanet-hits-the-convention-circuit
As I said it is about cutting corners to save a gas tank of gas. "if I’m going to spend a boatload of money " From Seattle is it really a boatload of money from E3 ? LoL anyway....
I'm just not understanding why you are so upset about it.
he's upset at the possible missed opportunity of advertising GW2
but watching the news lately, its not the actual games that are making a buzz at E3
the media is more interested with the new console products (XBOX, PS3, Nintendo) than our PC games
Blizzard is different: they can afford to have their own Blizzcon
so i think that ANET made the right marketing decision of not going to E3
Have fun storming the castle! - Miracle Max
Yeah, they focus on the Console games. PC is a second thought at E3.
It does cost a butload of money. We are not talking about travelling costs only here. If you are not a marketing manager, I don't see how you can talk about marketing strategies. People always seem to think that marketing something is a simple no-brainer decision which only aims to reach as many clients as possible while completely neglecting other very important factors.
Granted, ArenaNet is in a very real way simply NCSoft and players familiar with NCSoft know what to expect from them. That said, people and companies can learn. NCSoft did an absolutely terrible job with AION and it seems to me that they may have learned a valuable lesson: don't over-hype your products or tout them as being further along than they really are. AION should not have been released the way it was, it lacked some serious content at various points for a game that had been out for a year and merely needed to be localised, it also had some serious gameplay bugs like problems with flight, melee going through walls and an arguably unbalanced class v. class progression.
ArenaNet not being at E3 could be just what you describe, but I don't think that NCSoft is at Blizzard-level just yet. Let's give them a bit of credit and see how they move with the rest of this, eh?
(1)TL:DR must be your way of saying that thinking hurts. Then again, this may explain why it looks like you responded to the post without using your brain.
(2) It's not about community, is it? You just have nothing better to do.
so you start a thread complaining about GW2 not being at E3, yet you just answered your own question as to why...smh
of cause its a missed oportunity, but not a huge one , actual a really risky one, i can follow that its not worth take
as releasing info on E3 does risk drowing in being forgotten among all the other fuzz, buzz and noise infos all around.
And I really like the approach of "if its not for fans, then we are not going!" It makes me feeling better about being a fan.
Its easy :
Anet and GW2 devs are not trying to make themselves huge hype to sell boxes. They are trying to make the bestt MMO...It is all about passion to make an awesome game, not money. Sure you would say its all bussiness but GW2 devs know what theyre doing so the money will surely come (6millions of sold copies of GW1 indicates that a lot of players is expecting the second one)
Actually kudos to Anet team that they showed their middle finger to E3;))
I think I actually spent way more time reading and theorycrafting about MMOs than playing them
Yeah why would they think about making more money doing their job, they just want whats best for us, the complete strangers.
Wait...
I expected this:) I know it sounds silly and naive but visit their sites and for example the job advertisment and needs;) it is really nice to see a company which dont think their fans are mindless sheeps who will play any crap they offer
I think I actually spent way more time reading and theorycrafting about MMOs than playing them
I love ArenaNet!
Alot of games being shown are not console only products. So saying E3 is just for consoles is way off base. I'ma fan of Arenanet but just admit they blew a big marketing chance for GW2 because NCsoft can't control themselves in public.
These are not the times to spend a boatload of money on marketing of questionable value.
Not everyone follows E3, I pay no attention at all, there are better ways to get me and others like me interested in the game.
"True friends stab you in the front." | Oscar Wilde
"I need to finish" - Christian Wolff: The Accountant
Just trying to live long enough to play a new, released MMORPG, playing New Worlds atm
Fools find no pleasure in understanding but delight in airing their own opinions. Pvbs 18:2, NIV
Don't just play games, inhabit virtual worlds™
"This is the most intelligent, well qualified and articulate response to a post I have ever seen on these forums. It's a shame most people here won't have the attention span to read past the second line." - Anon
Which is kinda funny when you consider that number of boxes sold is VERY important to Arena Net given that GW2 won't have any subscription.
Arenanet rarely goes to E3. I say rarely because it could have been never but i am not 100% on that. If you are ever going to hear or see something from them at a convention look towards PAX.
~If you run, you'll only die tired~
Dude, it's no big deal. Don't worry about them making money. Worry about buying the game when it comes out.
Besides you are probably just upset that more info didn't come out on the game.
"Some people feel the rain. Others just get wet." -Bob Marley
I'm probably one of those people who just get wet.
ArenaNet's been doing a pretty fair job of promoting GW2 all by themselves without knuckling under to the sideshow that is E3. I commend them for making the decision to forego all the noise and focus their marketing on where it will be most beneficial. It's decisions like these that have me believing that I'm going to be waving a lot of money at Guild Wars 2.
Well done, ArenaNet. To thine ownself be true.
"Soloists and those who prefer small groups should never have to feel like they''re the ones getting the proverbial table scraps, as it were." - Scott Hartsman, Senior Producer, Everquest II
"People love groups. Its a fallacy that people want to play solo all the time." - Scott Hartsman, Executive Producer, Rift
Yeah my comment didnt make much sense:D but I hope you get the idea:P
I think I actually spent way more time reading and theorycrafting about MMOs than playing them
OP is just QQing because he cant wait 1~2 weeks for more info on GW2, also its clear he doesn't have a clue about running a business and taking decisions.
Buying a stand at E3 is hell expansive and doesnt provides interaction with the player. NCSoft stopped attending E3 a long time ago. ArenaNet is not a big company, their only title of sucess is GW, which is F2P. They are not throwing money away so they can go to E3, an elitist event that is only for the press and has too much competition for attention. They would probably be overshadowed by other companies and risk even the game developing budget.
Instead they will go to PAX10 and other local events, players will be able to play de demo already (it isnt even finished yet, going to E3 just to play videos on a screen and talk about ur only game is insane) and it'll be much cheaper. Also we live in the internet era, the propaganda impact will still be strong because of the fast and massive spread rating of news we have nowadays. They just released a few videos and some articles about the game in the official site and it's already top hype here.
Of course all the "we want players to be able to go to the expo" is more of an excuse than a real reason not to go to E3, but it's obvious that its inviable to go there as a medium developer with only 1 totally unfinished game to show to the people. There's also the fact that the press gives much more attention to consoles than PC at E3, it's something traditional, so i bet they can make a bigger noise (or at least similar) at PAX10 on setember than at E3 right now, and paying MUUUUUUCH less.
Playing: Starcraft II.
Played: Tibia, Ragnarok Online, Ultima Online, Guild Wars, World of Warcraft.
Wanna play: Guild Wars 2, SW:TOR, Final Fantasy XIV, Diablo III.
Money well saved i'd say...
OVer the last few weeks the great blogs and news items over at the arena guildwars 2 website have given GW2 much more publicity then they could ever have gotten on E3.
Best MMO experiences : EQ(PvE), DAoC(PvP), WoW(total package) LOTRO (worldfeel) GW2 (Artstyle and animations and worlddesign) SWTOR (Story immersion) TSW (story) ESO (character advancement)