I don't recall elder scrolls having a tutorial in any of their games. It was just a prolog of this is your situation and current location, now its your turn to do whatever you want.
As useful as that could be I don't think this is a great idea. The point of having Superior loot is the process of grinding and trading. But if you just buy it then wheres the effort. In earning the tokens? It seems no different than loyalties in bd…
They just getting lazy. Maybe if they lowered there prices or put up unlock all zone pack/unlimited membership like free realms did before they shut it down. They might get some more peeps