The approach FFXI is making with its "storyline" just doesn't work in a massively multiplayer game. No one can truly feel like they are a part of a world that has a million players, none of which can make a bearing or mark on Vana'diel's history.
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PvP means Player versus Player, not "My big numbers against your big numbers". Levelling and fighting should not be the only forms of opposing each other, in a game which is an online community. For some reason, developers do very little to let play…