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Perfect example..

OpiumKingOpiumKing Member Posts: 75

Of why Tasos and crew have absolutely no clue as to what the hell they are doing.

Good marketing IS KEY to the success of any product. This is one of the most basic things that you are tought in any kind of business class or course.

The fact that Mr Tasos shoves it aside like it's nothing and simply states the game will "sell itself" should be one of the biggest warning signs out there that this person is as clueless as clueless can get and that they peobably do not even have the proper resources to do a sustained marketing campaign such as what Warhammer did with $600,000...

But yet DO have the resources to build one of the (on paper) most feature rich MMORPG's ever??

When you develop something you automatically include a marketing budget for it. This is how good and proper projects are planned out.

 

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Comments

  • SeggallionSeggallion Member UncommonPosts: 684

    Aye, it's the key to sell products before you've tried it.

    Funcom had a huge campain, it did sell boxes but they hurt their own image with it.

    ______________________________
    The Sceptics, yes they're special but we've need them to.. I guess.
    And if they're put more effort MMORPG.com can create a 'Team Sceptic'
    and send them to the Special Olympus.

  • SeggallionSeggallion Member UncommonPosts: 684

    Oh, and if Darkfall will sale 100-500k boxes isn't it good without a advertisement campain? Have they still done it wrong?

    No ads can beat the costumers review.

    ______________________________
    The Sceptics, yes they're special but we've need them to.. I guess.
    And if they're put more effort MMORPG.com can create a 'Team Sceptic'
    and send them to the Special Olympus.

  • originaleggoriginalegg Member Posts: 1,099

    You really had to make a new thread?

    This has been discussed in multple threads now, and the result was that people agreed that marketing prelaunch does not equate to a good game.  It helps promote the game, but doesnt save it if it sucked.

    Sorry but AoC and WAR both had great marketing campaigns, but both produced bad products, and DF has a chance to be more successfull than both of them.

    Also so much fail in this thread.  You do realize that the way they have handled things have resulted in Darkfall being one of the most talked about games in awhile right? certainly the most talked about one currently in development.

    Troll some more please, all you do is promote our game more and it is encouraging to see how much you fear it.

  • OpiumKingOpiumKing Member Posts: 75
    Originally posted by originalegg


    Troll some more please, all you do is promote our game more and it is encouraging to see how much you fear it.



     Your game?

    Fear it? Fear it for what?

    Is Tasos going to come and kill me or something after launch? I don't get it?

     

  • OpiumKingOpiumKing Member Posts: 75
    Originally posted by originalegg


    You do realize that the way they have handled things have resulted in Darkfall being one of the most talked about games in awhile right?

    Oh than I guess they must be taking a page out of the Dark and Light marketing hand book because that game was also one of the most talked about... and the only reason is because it's idiotic fanboys ran around and did exactl the same thing they did for this....

  • imbantimbant Member Posts: 1,291

    This is what they are resorting to now?  Awsome.

    More promotion for Darkfall and pretty much proving Tasos correct with what he said in the MMORPG.COM interview.

    Keep it up OP...fear is a powerful advertisement to the masses because they know when people fear something that usually means it is important enough to check out!

    Darkfall has come so far from the lol vaporrrzzzzz days....im glad some of the trolls are sticking around to give us a good laugh.

    ~~
    Darkfall Releases on: February 25th, 2009

    Darkfall Recap of everything that has happened the last 3 months: http://www.mmorpg.com/discussion2.cfm/thread/213296

    "The monsters are tough. I was looking for a challenge, but these things are just too damn smart." -DF Beta Tester

    "If people were dismissing it, then they wouldn't be talking about it. The well-meaning gamers root for efforts that try to raise the bar. So who's left? It's so easy being a skeptic." -Tasos

  • OpiumKingOpiumKing Member Posts: 75
    Originally posted by imbant


    Keep it up OP...fear is a powerful advertisement to the masses because they know when people fear something that usually means it is important enough to check out!

    Again.. please explain to me what the fuck you are talking about with this "fear" bullshit"?

    FEAR of what?

    Is Tasos some kind of dictator now using Fear as a tool?

  • imbantimbant Member Posts: 1,291
    Originally posted by OpiumKing

    Originally posted by originalegg


    You do realize that the way they have handled things have resulted in Darkfall being one of the most talked about games in awhile right?

    Oh than I guess they must be taking a page out of the Dark and Light marketing hand book because that game was also one of the most talked about... and the only reason is because it's idiotic fanboys ran around and did exactl the same thing they did for this....



     

    How many times does it have to be explained to you?

    Marketing campaign pre-launch has NOTHING to do with the game on release and its ability to retain subs.

    It may boost initial box sales, but thats it.

    Fear.  Its hilarious...

    ~~
    Darkfall Releases on: February 25th, 2009

    Darkfall Recap of everything that has happened the last 3 months: http://www.mmorpg.com/discussion2.cfm/thread/213296

    "The monsters are tough. I was looking for a challenge, but these things are just too damn smart." -DF Beta Tester

    "If people were dismissing it, then they wouldn't be talking about it. The well-meaning gamers root for efforts that try to raise the bar. So who's left? It's so easy being a skeptic." -Tasos

  • OpiumKingOpiumKing Member Posts: 75
    Originally posted by imbant


    How many times does it have to be explained to you?
    Marketing campaign pre-launch has NOTHING to do with the game on release and its ability to retain subs.

    How many times does it have to be explained to you that YES IT DOES.

    Marketing is the catalyst to GETTING SUBS in the first place.

    Unless of course they have no problems with retaining the few thousand subs that they'll get from their ZERO marketing campaign.

    If marketing doesn't matter pre launch than why the hell has every game in existence made damn sure that they had a proper marketing system in place befiore it launch?

  • siftifiedsiftified Member Posts: 258
    Originally posted by OpiumKing


    Of why Tasos and crew have absolutely no clue as to what the hell they are doing.
    Good marketing IS KEY to the success of any product. This is one of the most basic things that you are tought in any kind of business class or course.
    The fact that Mr Tasos shoves it aside like it's nothing and simply states the game will "sell itself" should be one of the biggest warning signs out there that this person is as clueless as clueless can get and that they peobably do not even have the proper resources to do a sustained marketing campaign such as what Warhammer did with $600,000...
    But yet DO have the resources to build one of the (on paper) most feature rich MMORPG's ever??
    When you develop something you automatically include a marketing budget for it. This is how good and proper projects are planned out.
     

    Spelling and grammar is also important in making ones arguments a little more compelling.

     

    It has already been stated by Tasos that they have been putting their effort into making an MMO that can withstand the test of time. A polished product that offers the features that it boasts, and that will entertain and maintain its player-base. I would argue that this is exactly the way that it should be done, especially when considering the failure of other companies to release polished goods recently, which has lead to diminishing popluations.

    If Darkfall can offer everything that it has promised, then I believe it will not need an expensive marketing campaign to succeed. If the game is stable, polished and fun, word will spread like wildfire, through an MMO community that is waiting for the next revolutionary game.

  • OpiumKingOpiumKing Member Posts: 75
    Originally posted by siftified


    It has already been stated by Tasos that they have been putting their effort into making an MMO that can withstand the test of time.



     This is just a bullshit cop out.

    If they really have the ability to produce what they have been touting all these years then they surely would also have the ability to put in place a proper pre launch marketing campaign.

    Dont' you get it? These things go hand in hand. It's the most rudimentary common practice that there is when placing a new product on the market.

     

     

  • imbantimbant Member Posts: 1,291
    Originally posted by OpiumKing

    Originally posted by imbant


    How many times does it have to be explained to you?
    Marketing campaign pre-launch has NOTHING to do with the game on release and its ability to retain subs.

    How many times does it have to be explained to you that YES IT DOES.

    Marketing is the catalyst to GETTING SUBS in the first place.

    Unless of course they have no problems with retaining the few thousand subs that they'll get from their ZERO marketing campaign.

    If marketing doesn't matter pre launch than why the hell has every game in existence made damn sure that they had a proper marketing system in place befiore it launch?



     

    If you think Darkfall hasnt had a marketing campaign, you are more lost than we all thought.  They do it differently, but they are marketing.  And the numbers are there as proof.  Highly talked about here. 200k and rising on official...even more on other boards.

    Getting subs is not as important as maintaining subs.  Yes you need to get them to maintain them....but AoC got them and failed cause they sucked.

    A quality product on release is the best marketing tool cause word travels through reviews and they will get more subs and maintain them.

    So much fear in you, i wish i knew your main accoutn on this site since you apparently got banned and have been feverishly venting your fear bashing DF judging by your post history.

    See you in agon on the 22nd there opium

    ~~
    Darkfall Releases on: February 25th, 2009

    Darkfall Recap of everything that has happened the last 3 months: http://www.mmorpg.com/discussion2.cfm/thread/213296

    "The monsters are tough. I was looking for a challenge, but these things are just too damn smart." -DF Beta Tester

    "If people were dismissing it, then they wouldn't be talking about it. The well-meaning gamers root for efforts that try to raise the bar. So who's left? It's so easy being a skeptic." -Tasos

  • ShanesanShanesan Member Posts: 14
    Originally posted by OpiumKing

     Dark and Light marketing 

     

    Oh, look at me! I try to relate a game which said time and time again they will not release a product until its complete to a game that was released, was BAD, and blemed their stupidity on the "GAMING COMMUNITY" and their investors!

     

    lol OpiumKing. You're worse than trolls on forumfall.

  • OpiumKingOpiumKing Member Posts: 75
    Originally posted by imbant


    If you think Darkfall hasnt had a marketing campaign, you are more lost than we all thought.  They do it differently, but they are marketing.



     

    You're right. They do it "differently".

    And that's EXACTLY what is cause for alarm. How they do it differently.

    WHY do they need to do it "differently"?

    Why can't they simply do it the proper way that every credible company in existence does it?

    Is it because they have no money to do it that way? So they rely on their fans to run around the net and promote their game for them?

  • Aragon100Aragon100 Member RarePosts: 2,686
    Originally posted by OpiumKing


    Of why Tasos and crew have absolutely no clue as to what the hell they are doing.
    Good marketing IS KEY to the success of any product. This is one of the most basic things that you are tought in any kind of business class or course.
    The fact that Mr Tasos shoves it aside like it's nothing and simply states the game will "sell itself" should be one of the biggest warning signs out there that this person is as clueless as clueless can get and that they peobably do not even have the proper resources to do a sustained marketing campaign such as what Warhammer did with $600,000...
    But yet DO have the resources to build one of the (on paper) most feature rich MMORPG's ever??
    When you develop something you automatically include a marketing budget for it. This is how good and proper projects are planned out.
     



     

    210.000 at the main Darkfall forum as we speak. 210.000, taste that.

    Id say Tasos and Aventurine is geniousies. It's us the fans and you the trolls that have been played like a violine by Tasos and his crew. They created a buzz for this game of gigantic proportions, nothing but genious.

    Tasos for the win. Just look at the most popular MMORPG to dicuss the last momnth? Which do you think it is? YES IT'S DARKFALL. Hahahahahahaha. There you see smartness in action. Tasos played you like a violine and i laugh so hard when i think about it.

  • OpiumKingOpiumKing Member Posts: 75
    Originally posted by Aragon100

    Originally posted by OpiumKing


    Of why Tasos and crew have absolutely no clue as to what the hell they are doing.
    Good marketing IS KEY to the success of any product. This is one of the most basic things that you are tought in any kind of business class or course.
    The fact that Mr Tasos shoves it aside like it's nothing and simply states the game will "sell itself" should be one of the biggest warning signs out there that this person is as clueless as clueless can get and that they peobably do not even have the proper resources to do a sustained marketing campaign such as what Warhammer did with $600,000...
    But yet DO have the resources to build one of the (on paper) most feature rich MMORPG's ever??
    When you develop something you automatically include a marketing budget for it. This is how good and proper projects are planned out.
     



     

    210.000 at the main Darkfall forum as we speak. 210.000, taste that.

    Id say Tasos and Aventurine is geniousies. It's us the fans and you the trolls that have been played like a violine by Tasos and his crew.



     

    If Tasos is a genious then that would make you one of his idiotic tools.

    sure you don't want to edit your post?

  • imbantimbant Member Posts: 1,291
    Originally posted by OpiumKing

    Originally posted by imbant


    If you think Darkfall hasnt had a marketing campaign, you are more lost than we all thought.  They do it differently, but they are marketing.



     

    You're right. They do it "differently".

    And that's EXACTLY what is cause for alarm. How they do it differently.

    WHY do they need to do it "differently"?

    Why can't they simply do it the proper way that every credible company in existence does it?

    Is it because they have no money to do it that way? So they rely on their fans to run around the net and promote their game for them?



     

    Fail.  So much fail that it is obvious you are trolling and baiting and this will be my last post because i will not bite.

    Lol what is the proper way? that the "credible companies" have done it?

    Perhaps the professionals of AoC with how they marketed?  yea great marketing campaign no doubt...but they are garbage and their product reflected it.

    WAR...same thing...awsome marketing, bad product with a failing game.

    Why the hell would they want to mirror FAILURES.

    gl with your thread...good for a laugh and proof at how awsome this game is as it strikes fear in people before it is even released!

    ~~
    Darkfall Releases on: February 25th, 2009

    Darkfall Recap of everything that has happened the last 3 months: http://www.mmorpg.com/discussion2.cfm/thread/213296

    "The monsters are tough. I was looking for a challenge, but these things are just too damn smart." -DF Beta Tester

    "If people were dismissing it, then they wouldn't be talking about it. The well-meaning gamers root for efforts that try to raise the bar. So who's left? It's so easy being a skeptic." -Tasos

  • siftifiedsiftified Member Posts: 258
    Originally posted by OpiumKing

    Originally posted by imbant


    How many times does it have to be explained to you?
    Marketing campaign pre-launch has NOTHING to do with the game on release and its ability to retain subs.

    How many times does it have to be explained to you that YES IT DOES.

    Marketing is the catalyst to GETTING SUBS in the first place.

    Unless of course they have no problems with retaining the few thousand subs that they'll get from their ZERO marketing campaign.

    If marketing doesn't matter pre launch than why the hell has every game in existence made damn sure that they had a proper marketing system in place befiore it launch?

    Ok I'll answer a few questions for you.

     

    No. Pre-launch marketing does not affect the outcome of a game, especially not a niche game like Darkfall, which is not aiming to be the next World of Warcraft,

    If you have been following the game at all, you would probably be able to figure out that there are a considerable number of people following its every move. Being a niche PvP game, the number of subscribers would be expected to be less than that of a 'theme-park' game.

     

     

  • Aragon100Aragon100 Member RarePosts: 2,686
    Originally posted by OpiumKing

    Originally posted by Aragon100

    Originally posted by OpiumKing


    Of why Tasos and crew have absolutely no clue as to what the hell they are doing.
    Good marketing IS KEY to the success of any product. This is one of the most basic things that you are tought in any kind of business class or course.
    The fact that Mr Tasos shoves it aside like it's nothing and simply states the game will "sell itself" should be one of the biggest warning signs out there that this person is as clueless as clueless can get and that they peobably do not even have the proper resources to do a sustained marketing campaign such as what Warhammer did with $600,000...
    But yet DO have the resources to build one of the (on paper) most feature rich MMORPG's ever??
    When you develop something you automatically include a marketing budget for it. This is how good and proper projects are planned out.
     



     

    210.000 at the main Darkfall forum as we speak. 210.000, taste that.

    Id say Tasos and Aventurine is geniousies.

    Id say Tasos and Aventurine is geniousies. It's us the fans and you the trolls that have been played like a violine by Tasos and his crew.



     

    If Tasos is a genious than that would make you one of his idiotic tools.

    sure you don't want to edit your post?



     

    Ohh but i know about this a long time ago. Im as a dead hard fan is just boosting the effect. Dont you feel like someone played you now?

     

    You contributed to the success of Darkfall as a troll? Tihi.

  • OpiumKingOpiumKing Member Posts: 75
    Originally posted by imbant


    Fail.  So much fail



     

    I'll be sure to revisit this thread in early 09.

    Then we'll see where the "so much fail" resides.

  • Thoric485Thoric485 Member UncommonPosts: 525

    If the game is an unfinished piece of shit will the thought that Tasos managed to net a good number of 1-month subs due to an extensive PR campaign like Funcom's make you happy. Will it? Think about what you're asking for dammit.

    They seem so confident in their product, that their pre-launch campaign is lacking all the little tricks that usually net crappy games a few 1-month subs. The only thing that could take them out of the red will be a solid base of long-time players. I hope they really have something and it's not all just one big bluff.

    "The hammer of the gods will drive our ships to new lands,
    To fight the horde, singing and crying: Valhalla, I am coming!
    On we sweep with threshing oar, our only goal will be the western shore."
  • Aragon100Aragon100 Member RarePosts: 2,686
    Originally posted by OpiumKing

    Originally posted by imbant


    Fail.  So much fail



     

    I'll be sure to revisit this thread in early 09.

    Then we'll see where the "so much fail" resides.



     

    I will laugh at you, no worries.

  • imbantimbant Member Posts: 1,291
    Originally posted by siftified

    Originally posted by OpiumKing

    Originally posted by imbant


    How many times does it have to be explained to you?
    Marketing campaign pre-launch has NOTHING to do with the game on release and its ability to retain subs.

    How many times does it have to be explained to you that YES IT DOES.

    Marketing is the catalyst to GETTING SUBS in the first place.

    Unless of course they have no problems with retaining the few thousand subs that they'll get from their ZERO marketing campaign.

    If marketing doesn't matter pre launch than why the hell has every game in existence made damn sure that they had a proper marketing system in place befiore it launch?

    Ok I'll answer a few questions for you.

     

    No. Pre-launch marketing does not affect the outcome of a game, especially not a niche game like Darkfall, which is not aiming to be the next World of Warcraft,

    If you have been following the game at all, you would probably be able to figure out that there are a considerable number of people following its every move. Being a niche PvP game, the number of subscribers would be expected to be less than that of a 'theme-park' game.

     

     



     

    I miss Darktide too =(

    And you made a really good point that if any others besides OP are interested in, since he isnt here for discussion, should pay attention to.

    Darkfall has a small niche market.  Not going for WoW numbers, probably will never break 1mil if it does everything PERFECT.  Probably never break 500k in my opinion but thats not the point.

    Point is it has a target market.  That target market is all it is concerned with.

    And they have achieved a marketing goal of getting the attention of that target market.

    Everyone who would be interested in a ffa pvp sandbox game is WELL AWARE of Darkfall.  And if it releases well, more will become aware.

    This arguement is silly because the proof is in the numbers, and the proof shows that Darkfall has marketed its product and that people are talking about it both good and bad.

    /thread (thouguh i somehow doubt it)

    ~~
    Darkfall Releases on: February 25th, 2009

    Darkfall Recap of everything that has happened the last 3 months: http://www.mmorpg.com/discussion2.cfm/thread/213296

    "The monsters are tough. I was looking for a challenge, but these things are just too damn smart." -DF Beta Tester

    "If people were dismissing it, then they wouldn't be talking about it. The well-meaning gamers root for efforts that try to raise the bar. So who's left? It's so easy being a skeptic." -Tasos

  • DarthRaidenDarthRaiden Member UncommonPosts: 4,333

    There is something like target audience in marketing terms...

    Maybe the developers have an image of their "ideal" customer...

    They are gamers after all and some clans are still friends of them who have meet em in the games of the past...

    SO what if they DON''T want to get people in that are reached through marketing hype ? 

    What if they just care for the gamers ?

    You missing marketing hype ?  you are wrong target audience ...simply as that ..

     

    -----MY-TERMS-OF-USE--------------------------------------------------
    $OE - eternal enemy of online gaming
    -We finally WON !!!! 2011 $OE accepted that they have been fired 2005 by the playerbase and closed down ridiculous NGE !!

    "There was suppression of speech and all kinds of things between disturbing and fascistic." Raph Koster (parted $OE)

  • downtoearthdowntoearth Member Posts: 3,558

    OP is wrong /thread

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