They have been loosing money since the game launched.
"- During the third quarter of 2010, profit after financial items -113 071 SEK"
"- The sale of licenses during the third quarter of 2010 was weak"
Nicely taken out of context.
Take the entire year so far rather than the quarter and it shows they made a profit, with 50% of the takings, I am guessing the last quarter probably had more financials to to pay out.
This is why most investors take the Quarters as an indicator but not the result.
First nine months of 2010 sales amount to 4.778.009 SEK
After Financial items, profit was 744.024 SEK
During 3rd Quarter sales were 2.023.237SEK
Afterfinancial they made a loss of -113.071
So basically the first 6 months made money, last 3 months lost money,
Amount of players as of 30-9-2010
176.790 compared with 83983 the previous time alst year
Sales in 3rd quarter week due to delay as explained in press release 15/10 2010
(gets confusing ehre) number of months paying customers during teh 3rd quarter also had negative trend (soemthing to do with the multi month payments
thats pretty much it
What it means IMHO is that now that the box sales are mostly stopped, the subs are not enough to support the game. Let's not also forget that this includes the first few months after release and the subs have been trending down (as stated by Henrick himself).
BTW.. when you are stating "players" above as 176,790.. that is actually forum accounts :-)
All time classic MY NEW FAVORITE POST! (Keep laying those bricks)
"I should point out that no other company has shipped out a beta on a disc before this." - Official Mortal Online Lead Community Moderator
Proudly wearing the Harbinger badge since Dec 23, 2017.
Coined the phrase "Role-Playing a Development Team" January 2018
"Oddly Slap is the main reason I stay in these forums." - Mystichaze April 9th 2018
I would like or every MMO to make profit so there is competition and developers think up new ideas for their games. I would love for MO to succeed and eventually get to the point of what it should and can be. Darkfall has been making progress and I actually enjoy it now. As for MO I still am going to wait another 6 - 12 months and see how it is doing then, if not shut down. Poor APB...
I'd really like to try this game... but unless they offer a trial I'm not blowing $45 to $100 (based on today's conversion rate for EUD to USD) to find out if the game is worth playing, I don't need a free month, even a free week is plenty to determine if I'm willing to spend money on it.
Third quarter of 2010 has been weak in many ways, which is reflected in sales and earnings for the period. What is gratifying is that the trend has reversed in October.
Henrik must not understand the word trend. Just because you have one month of subs increasing doesn't mean the trend for subscribers has reversed.
Third quarter of 2010 has been weak in many ways, which is reflected in sales and earnings for the period. What is gratifying is that the trend has reversed in October.
Henrik must not understand the word trend. Just because you have one month of subs increasing doesn't mean the trend for subscribers has reversed.
Well Im sure a few people resubbed for the "Epic Patch"...followed by a downward "trend" the following month.
If I'm reading that report correctly, what it states is:
For the first nine months of Fiscal Year 2010 (January - September for SV)
Net Sales, which includes both license and subscription revenue, was 4 778 009 SEK, which equates to approximately $733,271 USD or 515,519 €. So, they've generated 733K USD or 516K € in net sales (licenses and subscriptions combined).
Net profit amounted to 744 024 SEK (Swedish Kronors), which equates to approximately $114,184 USD or 80,276 €. In other words, they've made 114K USD or 80K € in profit for the year. It's better than breaking even, but it's not much.
Third Quarter 2010 (July - September)
Net Sales, which includes both license and subscription revenue, was 2 023 237 SEK, which equates to approximately $310,502 USD or 218,295 €. In other words, 311K USD or 218K €.
Please note - net sales for Q3 account for ~42% of YTD through Q3 (first nine months) net sales
Makes sense, since the game launched in June (Q2) - net sales decreased the following quarter
Net Profit - amounted to -113 071 SEK, which equates to -$17,353 USD or -12,200 €. In other words, SV lost 17K USD or 12k € in Q3. They didn't lose a lot, but they did lose money. Considering they've only made $114 in net profit for the entire Fiscal year, this is a disturbing trend.
Other comments:
Monthly subscriptions dropped in Q3 - total player population is much lower than expected
Henrik admits players have dropped subscriptions due to perceptions about quality
Negative trending appears to have reversed as of October, due to the technological update
Many clans have provided positive feedback post patch and are expected to resub
Viral marketing is better for them than traditional marketing
A goal for Q4 2010 is to increase sales and subscription revenue by 25% over Q3
SV is postponing work on other products/titles in order to concentrate on Mortal Online
I love how Henrik always lists forum accounts instead of player accounts. When I actually pressed him in an IRC discussion saying that the game is dead because no one logs into the forums anymore. And his response was the forums do not shed any light on anyone playing the game.
"The övergipande strategy remains unchanged: we must re-use the investment we have made in Mortal Online for the development of new titles." - Henrik, google-translated.
I would imagine that you re-use your investment to improve the quality of your product. Is google-translate really that bad or did he say that?
Net Profit - amounted to -113 071 SEK, which equates to -$17,353 USD or -12,200 ?. In other words, SV lost 17K USD or 12k ? in Q3. They didn't lose a lot, but they did lose money. Considering they've only made $114 in net profit for the entire Fiscal year, this is a disturbing trend.
Other comments:
SV is postponing work on other products/titles in order to concentrate on Mortal Online
~Ripper
Bottomline : MO isn't making money with its current subsciption base.
-Its shocking SV was even considering other projects given the state of MO.
Calm down people, new businesses usually make a losses for a few years. SV although they need the money would have anticipated this. (It's only 17k euroes...)
"The övergipande strategy remains unchanged: we must re-use the investment we have made in Mortal Online for the development of new titles." - Henrik, google-translated.
I would imagine that you re-use your investment to improve the quality of your product. Is google-translate really that bad or did he say that?
Henrik has always said a lot while not saying anything at all. MO fanboys hang on every word like it's candy, but to anyone actually trying to comprehend what he says you find that he contradicts himself and speaks redundantly.
Calm down people, new businesses usually make a losses for a few years. SV although they need the money would have anticipated this. (It's only 17k euroes...)
This would be true if their assets vs liabilities ratio was less. They count "intangible assets" as assets, which by any meaningful definition of the word is bunk. It's what can be easily converted into CASH. So with that....
Their current assets are 1794611SEK, their current liabilities -- 2642686SEK. That means they are short almost 50% of their current assets to the amount of liability they have.
It means their NET VALUE is actually -848075SEK. Want to know many other firms last at that kind of net value rating? Go Google them. You'll find defunct companies.
"The övergipande strategy remains unchanged: we must re-use the investment we have made in Mortal Online for the development of new titles." - Henrik, google-translated.
I would imagine that you re-use your investment to improve the quality of your product. Is google-translate really that bad or did he say that?
Henrik has always said a lot while not saying anything at all. MO fanboys hang on every word like it's candy, but to anyone actually trying to comprehend what he says you find that he contradicts himself and speaks redundantly.
Calm down people, new businesses usually make a losses for a few years. SV although they need the money would have anticipated this. (It's only 17k euroes...)
Oh please...
If SV had extra working capital, why wouldnt the game still be in beta where it arguably belongs?
It honestly wouldn't matter if StarVault was a billion SEK in debt. The main developer is from a VERY wealthy family. All it would take is a phone call to daddy and the company would be bailed out.
Face it. StarVault has already outlived many other MMO's including the 100million dollar budget MMO APB. Even if it performed lower then expectations this quarter the fan base is large enough to cover the expenses of running a server and paying a few developers. Mortal Online simply will not die.
Never trust a screenshot or a youtube video without a version stamp!
Comments
The translator mangles the english language?
They made a profit, thats all that counts
http://upload.wikimedia.org/wikipedia/en/a/ab/Norsefire-logo.png
That link is looping the translator and crashing my browser. Can we get a summary of this w/o the link please.
They have been loosing money since the game launched.
"- During the third quarter of 2010, profit after financial items -113 071 SEK"
"- The sale of licenses during the third quarter of 2010 was weak"
I win!!! LOL@U
Basically
First nine months of 2010 sales amount to 4.778.009 SEK
After Financial items, profit was 744.024 SEK
During 3rd Quarter sales were 2.023.237SEK
Afterfinancial they made a loss of -113.071
So basically the first 6 months made money, last 3 months lost money,
Amount of players as of 30-9-2010
176.790 compared with 83983 the previous time alst year
Sales in 3rd quarter week due to delay as explained in press release 15/10 2010
(gets confusing ehre) number of months paying customers during teh 3rd quarter also had negative trend (soemthing to do with the multi month payments
thats pretty much it
http://upload.wikimedia.org/wikipedia/en/a/ab/Norsefire-logo.png
Those ARENT players, thats total of MO forum accounts.
I win!!! LOL@U
Nicely taken out of context.
Take the entire year so far rather than the quarter and it shows they made a profit, with 50% of the takings, I am guessing the last quarter probably had more financials to to pay out.
This is why most investors take the Quarters as an indicator but not the result.
http://upload.wikimedia.org/wikipedia/en/a/ab/Norsefire-logo.png
- During the first nine months of 2010, profit after financial items 744 024 SEK (1,105,175) and earnings per share were SEK 0.03 (0.04).
What it means IMHO is that now that the box sales are mostly stopped, the subs are not enough to support the game. Let's not also forget that this includes the first few months after release and the subs have been trending down (as stated by Henrick himself).
BTW.. when you are stating "players" above as 176,790.. that is actually forum accounts :-)
All time classic MY NEW FAVORITE POST! (Keep laying those bricks)
"I should point out that no other company has shipped out a beta on a disc before this." - Official Mortal Online Lead Community Moderator
Proudly wearing the Harbinger badge since Dec 23, 2017.
Coined the phrase "Role-Playing a Development Team" January 2018
"Oddly Slap is the main reason I stay in these forums." - Mystichaze April 9th 2018
Game launches in June, SV posts losses since July. The prior profit was from pre- launch sales...
I win!!! LOL@U
Slapshot : I thought 179k was a bit high for players
TY for clarity 
http://upload.wikimedia.org/wikipedia/en/a/ab/Norsefire-logo.png
I would like or every MMO to make profit so there is competition and developers think up new ideas for their games. I would love for MO to succeed and eventually get to the point of what it should and can be. Darkfall has been making progress and I actually enjoy it now. As for MO I still am going to wait another 6 - 12 months and see how it is doing then, if not shut down. Poor APB...
I'd really like to try this game... but unless they offer a trial I'm not blowing $45 to $100 (based on today's conversion rate for EUD to USD) to find out if the game is worth playing, I don't need a free month, even a free week is plenty to determine if I'm willing to spend money on it.
Shadus
Third quarter of 2010 has been weak in many ways, which is reflected in sales and earnings for the period. What is gratifying is that the trend has reversed in October.
Henrik must not understand the word trend. Just because you have one month of subs increasing doesn't mean the trend for subscribers has reversed.
Well Im sure a few people resubbed for the "Epic Patch"...followed by a downward "trend" the following month.
Got Spin?
I win!!! LOL@U
If I'm reading that report correctly, what it states is:
For the first nine months of Fiscal Year 2010 (January - September for SV)
Net Sales, which includes both license and subscription revenue, was 4 778 009 SEK, which equates to approximately $733,271 USD or 515,519 €. So, they've generated 733K USD or 516K € in net sales (licenses and subscriptions combined).
Net profit amounted to 744 024 SEK (Swedish Kronors), which equates to approximately $114,184 USD or 80,276 €. In other words, they've made 114K USD or 80K € in profit for the year. It's better than breaking even, but it's not much.
Third Quarter 2010 (July - September)
Net Sales, which includes both license and subscription revenue, was 2 023 237 SEK, which equates to approximately $310,502 USD or 218,295 €. In other words, 311K USD or 218K €.
Please note - net sales for Q3 account for ~42% of YTD through Q3 (first nine months) net sales
Makes sense, since the game launched in June (Q2) - net sales decreased the following quarter
Net Profit - amounted to -113 071 SEK, which equates to -$17,353 USD or -12,200 €. In other words, SV lost 17K USD or 12k € in Q3. They didn't lose a lot, but they did lose money. Considering they've only made $114 in net profit for the entire Fiscal year, this is a disturbing trend.
Other comments:
Monthly subscriptions dropped in Q3 - total player population is much lower than expected
Henrik admits players have dropped subscriptions due to perceptions about quality
Negative trending appears to have reversed as of October, due to the technological update
Many clans have provided positive feedback post patch and are expected to resub
Viral marketing is better for them than traditional marketing
A goal for Q4 2010 is to increase sales and subscription revenue by 25% over Q3
SV is postponing work on other products/titles in order to concentrate on Mortal Online
~Ripper
I love how Henrik always lists forum accounts instead of player accounts. When I actually pressed him in an IRC discussion saying that the game is dead because no one logs into the forums anymore. And his response was the forums do not shed any light on anyone playing the game.
"The övergipande strategy remains unchanged: we must re-use the investment we have made in Mortal Online for the development of new titles." - Henrik, google-translated.
I would imagine that you re-use your investment to improve the quality of your product. Is google-translate really that bad or did he say that?
Bottomline : MO isn't making money with its current subsciption base.
-Its shocking SV was even considering other projects given the state of MO.
I win!!! LOL@U
"SV is postponing work on other products/titles in order to concentrate on Mortal Online"
lol they can not even get MO running good do they have anything else they have been working on?
Henrik has always said a lot while not saying anything at all. MO fanboys hang on every word like it's candy, but to anyone actually trying to comprehend what he says you find that he contradicts himself and speaks redundantly.
This would be true if their assets vs liabilities ratio was less. They count "intangible assets" as assets, which by any meaningful definition of the word is bunk. It's what can be easily converted into CASH. So with that....
Their current assets are 1794611SEK, their current liabilities -- 2642686SEK. That means they are short almost 50% of their current assets to the amount of liability they have.
It means their NET VALUE is actually -848075SEK. Want to know many other firms last at that kind of net value rating? Go Google them. You'll find defunct companies.
Yeah ok...
Oh please...
If SV had extra working capital, why wouldnt the game still be in beta where it arguably belongs?
I win!!! LOL@U
It honestly wouldn't matter if StarVault was a billion SEK in debt. The main developer is from a VERY wealthy family. All it would take is a phone call to daddy and the company would be bailed out.
Face it. StarVault has already outlived many other MMO's including the 100million dollar budget MMO APB. Even if it performed lower then expectations this quarter the fan base is large enough to cover the expenses of running a server and paying a few developers. Mortal Online simply will not die.
Never trust a screenshot or a youtube video without a version stamp!