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"Whales Do Not Swim in the Desert"
nariusseldon
Member EpicPosts: 27,775
http://gamasutra.com/blogs/RaminShokrizade/20150929/254816/Whales_Do_Not_Swim_in_the_Desert.php
and i quote:
"For the last two years I have lived in the gaming oasis that is Wargaming.net ..."
"the consumer conversion rejection rate (100% - conversion rate = consumer conversion rejection rate) is about 99%"
"52% of spenders spend once in a product and then don't spend again. This means that once a player spends, they are unlikely to spend again."
"Whales take, on average, 18 days to make their first spend. “Dolphins” take 12 days. Minnows take 8 days."
"This suggests that big budget players are not impulsive at all. They are very careful and deliberate about where they park their brains and their budgets."
"While not a “statistic”, I should add that middle aged players have the largest gaming budgets, and probably the least amount of time available for play."
"Games in the oasis have 300+ hours of progression content. All of them. I prefer to aim for closer to 1500 on my AAA F2P titles. Why? If you are a whale, and after a 100 hours in you decide to throw down $100. Or $1000. If you know that you are going to be advancing for another 1400 hours, then you will get good use out of your investment. If the game gets boring at the 150 hour marker, why would you throw down money at hour 100?"
and i quote:
"For the last two years I have lived in the gaming oasis that is Wargaming.net ..."
"the consumer conversion rejection rate (100% - conversion rate = consumer conversion rejection rate) is about 99%"
"52% of spenders spend once in a product and then don't spend again. This means that once a player spends, they are unlikely to spend again."
"Whales take, on average, 18 days to make their first spend. “Dolphins” take 12 days. Minnows take 8 days."
"This suggests that big budget players are not impulsive at all. They are very careful and deliberate about where they park their brains and their budgets."
"While not a “statistic”, I should add that middle aged players have the largest gaming budgets, and probably the least amount of time available for play."
"Games in the oasis have 300+ hours of progression content. All of them. I prefer to aim for closer to 1500 on my AAA F2P titles. Why? If you are a whale, and after a 100 hours in you decide to throw down $100. Or $1000. If you know that you are going to be advancing for another 1400 hours, then you will get good use out of your investment. If the game gets boring at the 150 hour marker, why would you throw down money at hour 100?"
Comments
Summary:
"I work at Wargaming.net and our company is the greatest thing on earth. Our games have no P2W (gold ammo is a lie) and we give players the best value in the entire industry.
I can't tell you what our numbers are, but they are MUCH better than everyone else's. I will now write a long article based on what I read about our competitors.
I have tried to get a job at many other companies, but they don't like it when I tell them everything they're doing is wrong. Hopefully, some employer out there will read this article and realise how clever I am."
("Progression Content" is code for Raids, right? If so, no mmo has been constructed to this benchmark, ever.)
If it's a buzzword that includes leveling time; slow the leveling speed to 10% or less (=original EQ). No mounts, everyone jogs, required back-and-forth trips across entire continents. Reintroduce pro-camping mechanics (like everything being just too damn far away to travel to, infinite trains, outdoor "tagable" bosses being perma-farmed by live-in Guilds).
Now test your "conversion rate" vs. modern audiences (=not 40-somethings).
Good luck to you.
He designs monetization strategies for WoT and WoWS. In those games the "content" consists of a range of vehicles/ships that you unlock by grinding-out XP.
So they make 150 vehicle models, you grind 10 hours to unlock each one and...
Voila !
1500 hours of "content" !
you never played WoT did ya... 15,000+ hours
HomePage/Gaming Blog - http://dalewj.com . MMORPGer - Current game: http://AfterWorld.ru .
Author of Diaries of Afterworld- http://www.jconsult.com/afterworld and the Outside Sci-Fi series- http://www.jconsult.com/outside
Well the theory is that for entertainment products people spend money on what they find fun and good.
The site that employed feminist writers to call gamers lonely basement dwellers, angry socially inept men and a petri dish of jobless people. No serious developer still engages with them.
it is that site that fueled gamergate and gamer outrage at the media, rightfully so
Gamasutra can go throw themselves off a cliff.
Gamasutra:
According to his LinkedIn profile, he:
That's just a small sample of his laundry-list of remarkable achievements and industry experience. I am humbled when I read about people like this who seem to pack 2 or 3 ordinary lifetimes into their single existence.
yeh .. and they made hundred of million of dollars a year. Don't you think other developers would listen?
Well that and the fact I am so much smarter than so many others.
"True friends stab you in the front." | Oscar Wilde
"I need to finish" - Christian Wolff: The Accountant
Just trying to live long enough to play a new, released MMORPG, playing New Worlds atm
Fools find no pleasure in understanding but delight in airing their own opinions. Pvbs 18:2, NIV
Don't just play games, inhabit virtual worlds™
"This is the most intelligent, well qualified and articulate response to a post I have ever seen on these forums. It's a shame most people here won't have the attention span to read past the second line." - Anon
Epic Music: https://www.youtube.com/watch?v=vAigCvelkhQ&list=PLo9FRw1AkDuQLEz7Gvvaz3ideB2NpFtT1
https://archive.org/details/softwarelibrary_msdos?&sort=-downloads&page=1
Kyleran: "Now there's the real trick, learning to accept and enjoy a game for what it offers rather than pass on what might be a great playing experience because it lacks a few features you prefer."
John Henry Newman: "A man would do nothing if he waited until he could do it so well that no one could find fault."
FreddyNoNose: "A good game needs no defense; a bad game has no defense." "Easily digested content is just as easily forgotten."
LacedOpium: "So the question that begs to be asked is, if you are not interested in the game mechanics that define the MMORPG genre, then why are you playing an MMORPG?"
http://www.engadget.com/2014/10/23/league-of-legends-tops-mmo-revenue-list-hearthstone-no-10/
"Mr. Rothstein, your people never will understand... the way it works out here. You're all just our guests. But you act like you're at home. Let me tell you something, partner. You ain't home. But that's where we're gonna send you if it harelips the governor." - Pat Webb
I recently bought a golf club for $1200. Will that club make me into a pro golfer? Probably not. Does anyone judge me at the club house for having it? Probably not.
Apply the above for anything; house, kids school, clothes, cars etc.
Other than labelling someone 'rich/well-off' that is.
It shows what PvP games are really all about, and no, it's not about more realism and immersion. It's about cowards hiding behind a screen to they can bully other defenseless players without any risk of direct retaliation like there would be if they acted like asshats in "real life". -Jean-Luc_Picard
Life itself is a game. So why shouldn't your game be ruined? - justmemyselfandi
1 - Does the $1200 golf club incur any exceptionally notable increases in golfing capability as compared to other less expensive clubs of the same general make.
2 - Does everyone at a glance know you spent $1200 on the golfclub, making it an obvious icon of your spending habits.
3 - Compared to the "club house" where you are more explicitly among like-minded peers, does the same status hold true among other locales.
Bringing up the aspect of things like clothes and cars both, a lot of that is influenced by people who want to buy affluence. Fashion designs with no practical use, what's hot among the celebrities/culture, sports cars people will only ever commute in. It's all things that are done and elements people pump their money into because it's a visual indicator of success and power, regardless of if you have any.
There are people that will readily buy into these things, and more so when the spending habit is attached to elements of addiction (gambling, compulsory desires, prestige, adrenaline fix, euphoria that comes with rewards and obsession in denial, etc. There are different types of people that have varying levels of urges and moderation when it comes to all this, and unless we classify it in some kind of medical terms to refer to the different groupings of people and how capable of self control they are, the common fallback is to use the terms utilized by casinos (largely because there are often other correlations as well in terms of the monetization strategy).
It's a habit that people have slowly been drifting away from, largely because it's got quite the stigma and negative connotation around the names and the habits that follow them with consumers and developers.
But it's a rater profitable market to aim at regardless, because plenty of people will buy an overpriced object regardless of quality if you find the right way to goad them.
"The knowledge of the theory of logic has no tendency whatever to make men good reasoners." - Thomas B. Macaulay
"The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge." - Daniel J. Boorstin
The jailed avatar is for people who are partially banned. You can still reply to threads but you can no longer make your own. When some time has expired the ban is lifted.
(an no you can't change your avatar to lift the ban, the jail appears over all of them lol)