I will probably get flamed for this, but I found WoW boring. I think it was mainly the childish attitude of some of the players compared to Lord of the Rings. Now LOTRO I find to be most enjoyable.
This is pretty common with start ups. Seems that if you believe in the product, then you can do without a paycheck a few times. I remember going through this during the Dot Com Era before the company finally closed doors. Here's to hoping they do…